Networking is a game of connections, forever seeking out the quickest way to move data from one point to another. In the modern digital world, data jumps between nodes and systems on its way from a server to the consumer. The best way to shorten that journey is to serve up the information from right next door.

To gain some insight into how data centers position themselves to serve customer demand, John Furrier and Jeff Frick, cohosts of theCUBE, from the SiliconANGLE Media team, joined Randy Brouckman, CEO of EdgeConneX, Inc., at the Console Connect Live 2015 conference.

Brouckman explained that his company was invested in bringing content to the customers instead of leaving the customer to chase after content. In a networking sense, that means building data centers close to the consumers in high-demand areas all across the country.

Letting demand lead

The basic plan, Brouckman said, was to locate the areas with the highest demand for content and then build a data center close by. From there, they would connect into the local broadband provider and begin to serve the networking ecosystem in the area. Originally, that meant working with a mobile-centric vision, but now it also includes content, streaming media and Cloud services.

Giving data a home near the consumer also means paying attention to security. The goal is to stop attacks far out in the network, away from the core data servers, to reduce vulnerability.

Economies of scale and presence

As the need for data servers and networking grows, traditional solutions won’t be able to keep up. Brouckman pointed to how his company was moving toward automated systems with a smaller footprint. The company offered a new sort of support system involving automated information and control applications that the customers can use without involving network technicians.

The addition of a console node to these systems has also given the company an on-ramp to the console ecosystem. This has allowed it to provide a point of presence and Cloud services in a direct, secure manner.

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Console Connect LIVE 2015.

Photo by SiliconAngle