When you are the CIO of a video and audio production technology company and you need to update your IT model by taking an in-house approach to going all into the cloud, choosing the right partner is paramount.

Jonathan Thomas, VP and CIO of Avid Technology, Inc., and Bruce Coughlin, SVP of services of Cloud Technology Partners, Inc., stopped by theCUBE, from SiliconANGLE Media’s team, to speak with host Brian Gracely about their new joint venture using Amazon Web Services, Inc. (AWS)

Getting to the cloud

Thomas, a first-time Amazon re:Invent attendee and new AWS customer, told Gracely after being at the show he now knows he made the right decision to become an AWS customer. Before the partnership, Avid was running everything from the data center to compute in-house.

As a provider of audio and video technology for media organizations and independent professionals, Thomas knew Avid needed to update its business model and he knew that he needed help. He did not have resources within the company, so he turned to AWS Cloud Technology Partners to make the transition.

According to Coughlin, “We have seen the transformation in helping companies build their operations and data applications around the AWS cloud.”

We’re “all in”

When asked if Avid is using a hybrid model, Thomas, who needed elasticity and cost benefits said,”We are all in.”

Coughlin started to align the customers’ needs, and with executive team buy in, Cloud Technology Partners adopted a cloud environment to take advantage of the cloud technology and the cost savings.

Thomas said, “As CIO, I hate to be the barrier to the solutions. Now we can take advantage of the cloud and move quickly.

The journey of change

Thomas noted the importance of choosing a trusted partner with experience, knowledge and capabilities. Coughlin felt that its partner, AWS, is at the forefront leading enterprise adoption with migration speed and security.

“We have really received white-glove service from the AWS team. The service is outstanding,” stated Thomas.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Amazon re:Invent 2015. And join in  the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE