Michael Dell,  founder and CEO of Dell, Inc. took the stage to kick off Dell World 2015. He began by saying he has come a long way from building PCs in his dorm to becoming an enterprise solutions powerhouse, and with the newly announced merger of Dell and EMC, Dell stated, “Dell and EMC are a dream combination that complement each other.”

Naming all the companies that make up the merger, Dell further defined the strength of the merger by saying, “We become a company with a leadership position in 22 Gartner Magic Quadrants, and we can deliver this unprecedented combination of capabilities to current and future customers, to the broadest set of customers, around the world.”

Committed to all

If anyone felt that the Dell was languid about the merger, this morning’s keynote dispelled that notion. Dell stands firmly committed and believes that EMC has an unmatched reputation across the Fortune 1000 companies and that the company is at the top tier of architecting solutions.

Dell said, “EMC is the best company in the industry at incubating new technology… and we plan to mirror the EMC approach of a strategically aligned family of businesses.”

He included how Dell will be the front-end engine to supply this merger and explained how the company’s best-in-class supply chain, generating $80-plus million dollars in revenue, is the world’s largest enterprise systems company across suppliers, partner networks, R&D and innovation.

“This is something Dell is really good at, the best innovation, highest quality and best value for customers,” he added.

Private investment in customer focus

Dell continued by stressing that all new initiatives would be under a private company structure without the 90-day shop clock. He is investing in the long-term and wants all companies aligned on customer-focused innovation.

He amused the audience by saying, “EMC – $67 billion. Being master of your own destiny … priceless,” emphasizing that he is “all in” and completely committed to the success of the new company, his talented team, the partners and, above all, the customers. He punctuated Dell’s strength in the marketplace by discussing the company’s patents and innovations and said that Dell is the only company that can deliver end-to-end IT solutions.

He completed his keynote introduction by saying that he believes that taking the company private two years ago was the right way to go for the future.

Future ready

Segueing into Big Data and the Internet of Things (IoT), Dell said, “There is a consensus that time is slipping by in a world ripe for digital reinvention and digital fear. And full of digital data. Start-ups like Uber and Airbnb are changing industries and delivering modern consumer experiences in a digital way.  What about your industry? It’s not if – but when.” He elaborated on how dependant the world is on technology by saying, “Technology doesn’t support the business model. Technology is the business model.”

By pointing out the proliferation of devices and smart things connecting to the Internet, he told customers that Dell will help them keep up through Pivotal Software, Inc.’s access to the cloud. Dell explained, “Disruption is here. IoT is already here. According to the IBC, 85 percent of devices are not connected yet and the exposure is just beginning.”

He continued by doing the math of IOT and empathized with today’s CIO, who needs to add vertical services to build analytic engines to meet business needs while providing ramps for the company to get off obsolete platforms seamlessly. Companies need the technology that will analyze and process this information while keeping costs down. This, he feels will be necessary to compete in the modern enterprise.

He then announced the launch of the Dell Edge Gateway 5000 series, a powerful analytic tool that connects to any sensor, device and computer.

New ownership means more Big Data

Under the category of Big Data, Dell covers the company’s partnership with Toad Solutions to deliver a powerful analytic engines that manages, analyzes and integrates data across platforms. The company plans on adding the Pivotal Big Data Suite to complement its offerings.

To demonstrate the strength of customer partnerships, Dell introduced a few use case clients to the audience that included, Mohit Saxena, cofounder and chief technology officer for InMobi, a performance-based mobile ad network that is using Dell technology to create an emotional graph of the user.

“Advertising needs to be about the emotional state,” Saxena said. He feels that to uncover different experiences the company will need to push software and hardware to next level, and he is a Dell shop using the company’s tools in countries across the globe.

Improving the customer experience

The next company highlighted was a study in the service industry with consumer mobile devices. A video outlining Dell’s partnership with New Belgium Brewing Co. was shown to the audience. According to the brewer’s management, Dell helped the company streamline production and deliver tools to sales people in the field to bring in additional revenue and create customer satisfaction.

On stage next was Javier Polit, chief information officer for the Bottling Investments Group of The Coca-Cola Co. Polit said for his company the focus is on velocity, agility and flexibility to deliver systems to customers. Its partnership with Dell enables the company to manage field service for 600-plus locations in the United States, ultimately saving money and allowing them to shift more resources to sales.

End-to-end security

The last theme Dell tackled was security. He noted that many companies have intellectual and proprietary information across networks along with mission-critical applications in the public cloud. He said that Dell’s end-to-end solutions help to manage risk and provide rapid recovery along with agentless technology.

“The local store on the corner is as safe with our technology as the big chain down the road,” Dell said.

Dell is enhancing its capabilities to protect the customer environment. He asserted that in managed security, Dell SecureWorks, Inc. stands alone and that the company made industry-leading investments in threat intelligence for the world’s largest companies.

Dell is a 32-year-old company that is still changing the way the world works. Dell feels each customer is a customer success story. He closed with, “The world must be future ready.”

Watch the full keynote video below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Dell World 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE