IBM is branding itself as a data, mobile, analytic solution for everyone. In staying true to that tone, Big Blue has continued to deliver to customers the benefits of its Cloudant acquisition, and mobile is an excellent use case to demonstrate its willingness to work with customers of any size.

Dave Vellante, cohost of theCUBE, from the SiliconANGLE Media team, sat down with one of IBM’s many growing customers, RadPad, Inc.’s CEO Jonathan Eppers, as well as Phil Buckellew, IBM’s VP of mobile enterprise, to better understand how IBM has delivered on the infrastructure needs of a scaling business.

What’s so rad about RadPad?

RadPad makes apartment hunting possible right from a mobile device. Growing from location to location, Eppers explained that RadPad was “mobile-only for the first six months” and didn’t even have a website until then. They began first by providing photos and other information on possible apartments as a method of dealing with a common problem; naturally apartment hunting requires getting around, so mobile seemed obvious. They built an application and ran into the common problem of being unable to meet the demand.

Scaling

The company’s back-end team consisted of one individual who took on a search and found a scalable Infrastructure-as-a-Service provider that it could move its application to. This company was Cloudant, which is now part of IBM. This partnership was one made in heaven, as RadPad could focus on innovating instead of solving infrastructure scalability struggles; those are in the hands of Big Blue.

Eppers was proud to report that his firm had “never called IBM” or Cloudant before the acquisition. It’s been a seamless infrastructure solution that’s allowed the company to grow. Now it is looking to utilize the large data it has compiled on users to provide landlords with comprehensive profiles of its users. This massive data will require a dynamic infrastructure, and Buckellew was quick to point out that this was an excellent example of what IBM is capable of providing other firms and is typical of how it has helped firms in the past, and why IBM has seen substantial growth in mobile.

Watch the full video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of IBM Insight 2015. And join in on the conversation by CrowdChatting with theCUBE hosts.

Photo by SiliconANGLE