Things have been moving fast in the digital world, and companies have been reshaping themselves to keep up. One of the biggest is HP, which recently separated itself into HP, Inc. for traditional personal computing and printing products and Hewlett Packard Enterprise Co. (HPE), which looks to technology services and infrastructure. The HPE Discover 2015 conference in London became the landing zone for information about this corporate shift and HPE’s future plans.

The keynote presentation for day one of the show focused on four areas of transformation, a process that HPE was itself going through, and which it also planned to bring to its partners and customers.

First, Meg Whitman, president and CEO of HPE, opened the show and laid out the basics of the company’s message for customers and partners. She spoke briefly about the four areas of transformation and what HPE means for customers.

A time of transformation

She then passed the stage to Peter Ryan, senior VP of the Enterprise Group and managing director of EMEA. Ryan explained that it’s never been easier to turn an idea into a product or an industry.

“We’re living in an idea economy,” he said. To keep up, established companies must accelerate their digital transformations. HPE has positioned itself, he continued, to help companies do this. He then described the four areas of transformation; hybrid infrastructure, protection, enabling productivity and empowering data-driven organization.

John Hinshaw, chief customer officer and executive VP of technology and operations, then came on stage to speak about these four areas. He described hybrid infrastructure as the combination of traditional legacy infrastructure with new technologies like the Cloud and Software as a Service. He also mentioned protecting digital businesses through security solutions designed for transforming companies. Empowering data-driven organizations was all about helping companies meet the challenges of processing their data, while workplace productivity involved supporting mobile and agile workers.

Hinshaw also announced a new department, HPE Financial Services, that could help customers buy into the new products.

Next up was Antonio Neri, executive VP and GM of HPE’s Enterprise Group. He spoke about the need to transform to hybrid infrastructure. “It all begins with the apps and the data,” he said. He mentioned that traditional infrastructure is here to stay, but the Cloud and Software as a Service are the new direction. Hybrid infrastructure, then, is the new reality.

Presenting HPE Synergy

The stage cleared for the big announcement of the day, and Ric Lewis, SVP and GM of converged data center infrastructure, appeared to introduce HPE Synergy. This proved to be a technology allowing server resources to be managed, accessed and used across varied workloads automatically. This would allow, he said, a single infrastructure that could be optimized for both traditional database and applications, and the new idea economy where speed and agility are essential. HPE Synergy, he explained, features three elements: a fluid resource pool with compute, storage and fabric all in one, a software-defined intelligence to manage those resources, and a unified API to help access those resources.

To developers, Lewis pointed out the HPE Synergy system is 100 percent programmable and effectively on-premise infrastructure as code.

Following this, Antonio Neri returned and briefly talked about hybrid infrastructure. He then brought on Satya Nadella, CEO of Microsoft, to speak about a partnership between Microsoft and HPE, Windows 10 and distributed Cloud computing.

Finally, Dominic Orr, SVP and GM at Aruba, a Hewlett Packard Enterprise company (HPE), came to the stage and presented the vision of HPE’s wireless networking efforts. The company had turned toward a recent acquisition, Aruba, to head up its networking program. The plan was to use Aruba to transform businesses to a “mobile-first” approach with wireless networking. Aruba could also retrofit and redesign existing infrastructure, supplemented by new technology, he said.

Watch the full presentation below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of HPE Discover 2015 — London. And join in on the conversation by CrowdChatting live with theCUBE hosts during the event.

Photo by SiliconANGLE