One of EMC’s many announcements during EMC World 2016 was the release of LEAP, a suite of cloud-native apps designed to help businesses optimize content. The company paired that announcement with the arrival of its InfoArchive 4.0 data archiving solution.

These announcements and others signify EMC’s forward momentum toward the cloud. However, Jeroen van Rotterdam, CTO, VP and distinguished engineer at EMC’s Enterprise Content Division, said EMC wants to meet customers where they are.

Optimized hybrid cloud strategy

“In the world of content, we are going for a very optimized hybrid cloud strategy,” van Rotterdam told Dave Vellante (@dvellante) and John Furrier (@furrier), cohosts of theCUBE, from the SiliconANGLE media team, during EMC World 2016. “A lot of our customers are conservative and have large-scale installations on premise. They’ve invested a lot of dollars in that, and it’s optimizing the business processes. But they want to have the agility of the cloud. So we announced LEAP. You get that agility, complementary to our on-premise base.”

In this way, Leap and on-premises solutions work better together. Customers get the cloud’s velocity and agility with the stable base and system of record of on-premises.

InfoArchive 4.0 has a “better together” story as well, van Rotterdam said. “It’s an optimized platform for static content and data,” he stated. “You have a set of LEAP productivity apps in the cloud. You’re capturing static content and flowing that into InfoArchive, a highly optimized platform.”

With all the activity at EMC World, EMC is delivering an important message. As v an Rotterdam said, “We’re setting the pace for the next generation of enterprise content management.”

Watch the full interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of EMC World 2016.

Photo by SiliconANGLE