Chadd Kenney, CTO of the Americas at Pure Storage, Inc., said the all-flash solutions provider wants to go back to its original recipe: “Make storage simple, economical and super fast so you can harness the overall data.”

Kenney and Sara Stuart, global sales lead for Oracle at Cisco Systems, Inc., sat down with John Furrier (@furrier) and Peter Burris (@plburris), cohosts of theCUBE, from the SiliconANGLE Media team, during Oracle OpenWorld to talk about why the partnership between Pure Storage and Cisco works so well.

Growing around the data center

“We’re growing our business around the data center,” Stuart said. “We realized its all about the applications. With the help of Pure Storage, we created a solution that was easy for customers to deploy.”

Pure Storage recently released FlashBlade, a rack-scale flash system that delivers multiprotocol access to unstructured data. The release extends its market and proves that PURE Storage can stay relevant in the industry, according to Kenney.

“The market was ripe for disruption,” Kenney explained. “We changed the game around economics. We incorporated a lot of in-line data-reducing feature sets. We got flash out to the masses … and had great traction.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE and theCUBE’s coverage of Oracle OpenWorld.

(* Disclosure: Oracle and other companies sponsor some OpenWorld segments on SiliconANGLE Media’s theCUBE. Neither Oracle nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo by SiliconANGLE