In Boston, Massachusetts, in 2003, a handful of consultants, customers and techies sat at a conference table and discussed Dell Compellent Technologies Inc. storage system’s graphical user interface. They bounced around ideas about how to make it more user-friendly; then they all got up and went to a Red Sox game.

Thus, Winslow Technology Group LLC was born. The consulting group strives to maintain this tight-knit approach to partners and customers to this day, according to President and Founder Scott Winslow (pictured, right).

“I guess a fair criticism of us would be you don’t go wide enough,” Winslow said in an interview at the WTG Dell EMC Users’ Group in Boston, Massachusetts. If the consultancy were spread too thin, it couldn’t administer the same intimate advice and relevant thought leadership, he stated, so it has chosen to go deep with a select cadre of partners. And the strategy is yielding positive results.

“We think it’s led to 35-percent growth over the last three years,” Winslow told Stu Miniman (@stu) (pictured, left), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. (* Disclosure below.)

Winslow Technology’s partnership with Compellent grew into its present day relationship with Dell EMC. Nutanix Inc. and VMware Inc. are also onboard. These choices clearly show the company’s roots in storage solutions. It is, however, committed to growing and branching out with its customers, Winslow explained. It stitches in server and networking pieces to round out enterprise information technology solutions.

Winslow likened manufacturers of these different components to large aircraft carriers — powerful, but not terribly agile. This is where Winslow Technology can act as a go-between, he stated. “We’re a little speedboat — we can go back and forth. We’re very nimble. We can demo stuff quickly,” he said.

Infrastucture lives or dies by the UI

The solutions Winslow Technology provides increasingly mix on-premises and cloud infrastructure as customers move to hybrid models. VMware’s NSX network virtualization also has Winslow Technology’s customers excited, Winslow said, though it is not driving big revenue for the company so far.

What is driving a lot of revenue for Winslow is Hyperconverged Infrastructure. Customers vexed by difficult storage user interfaces — which Winslow knows all too well — find HCI’s simplicity a welcome change, he stated.

“You’re talking about one click upgrades of server, storage, networking, hypervisor,” Winslow concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of WTG Dell EMC Users’ Group. (* Disclosure: TheCUBE is a paid media partner for WTG Dell EMC Users Group. Neither Winslow Technology Group, the event sponsor, nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE