Internet of things technology has evolved past its aspirational, experimental stage for many in the enterprise, finding its footing within an increasingly fortified cloud market. As more businesses begin to observe the functionality of IoT in action, Carl Krupitzer (pictured), chief executive officer of ThingLogix LLC, is helping them to see its full potential and discover new use cases for the developing tech.

Krupitzer spoke with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the AWS Marketplace and Service Catalog Experience Hub event in Las Vegas. They discussed the state of IoT and how partnering with Amazon Web Services Inc. has enabled ThingLogix to reach new markets and hone its core offerings. (* Disclosure below.)

[Editor’s note: The following answers have been condensed for clarity.]

IoT keeps growing. What are you seeing in [the] marketplace?

Krupitzer: When we first started with the IoT service offering for AWS there was a lot of proof of concepts going on, people hacking their way through understanding how IoT could impact their business. Now we’re seeing more production roll-outs with very considerate business drivers behind it [and] a lot of creative use cases starting to come up.

Our customers having a life cycle of IoT — they come in to solve a specific problem with us, which is usually a scalability or a go-to-market issue. Then very quickly they get to the art of the possible. It’s interesting to see companies that couldn’t have existed a few years ago getting a lot of traction now.

We strongly discourage companies from just jumping in with both feet, because IoT is an expensive undertaking and has the potential to change your business for the better if you do it well.

What are you hearing from your customers about edge?

Krupitzer: Edge architectures are an important component to a solution, especially solutions that require real-time data processing and decision making. AWS has taken big strides toward creating service offerings and products down at the edge that interface well with the cloud. Our perspective is that the edge is really a reflection of the business logic and processes that we define and build for a customer, because ultimately those edge processes have to feed enterprise processes, which is what we really focus on.

How do we get machine data into enterprise systems? Edge technology for us is definitely a consideration, and when we build our technology solutions we look at edge as a component in that architecture and try to meet the needs of the customer’s specific use case.

How’s it working with AWS? How’s the Marketplace fit within your go-to-market strategy?

Krupitzer: The marketplace is really key to our go-to-market strategy. We’re a small company, and our sales team is focused on helping customers solve problems. The marketplace offers us the ability to not have to deal with the infrastructure of servicing a customer. They can self sign up, implement our technology platform on their own, and then billing is taken off of our plate.

If companies are looking to solve a specific problem with an IoT platform like Foundry, it’s definitely self-implementable. Foundry deploys into a customer’s account using CloudFormation, and CloudFormation templates allow us to create customized solutions that can then be deployed. It’s made things a lot faster for us to be able to spin up vertical solutions or specific offerings.

What are you looking for here at re:Invent 2018?

Krupitzer: Some of the more exciting things out there are the emergence of serverless, the Sumerian, the AR and VR. This is a great place for us to see the direction that AWS is heading and then make sure our technology is layered on top of that appropriately.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the AWS Marketplace and Service Catalog Experience Hub event. (*Disclosure: TheCUBE is a paid media partner for the AWS Marketplace and Service Catalog Experience Hub event. Neither Amazon Web Services Inc., the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE