Managed cloud services company Rackspace Inc. today announced new offerings aimed at helping its customers better manage their hybrid cloud deployments.

The new services are intended to facilitate the deployment and management of modern applications, the company said.

The new services come after Rackspace recently rebranded itself as an unbiased managed cloud services provider that aims to “accelerate the value of cloud,” be it software-as-a-service, public cloud, private cloud or hybrid cloud.

That last segment in particular is clearly a big part of Rackspace’s strategy. “We are in the midst of a significant hybrid cloud movement with over $1 trillion of spend allocated toward cloud and associated IT services,” Vikas Gurungunti, executive vice president and general manager of Rackspace’s Solutions and Services, said in a statement.

And hybrid cloud is the focus of the company’s latest offerings, which include a managed version of VMware Cloud on AWS. VMware Cloud on AWS is a service that runs VMware Inc.’s software-defined data center atop of bare metal servers on Amazon Web Services Inc.’s public cloud. With it, users can run their applications across public, private or hybrid cloud environments.

Rackspace said it’s also offering advanced Kubernetes services for customers to deploy software containers, which host the components of modern, agile applications that can run on any infrastructure. And it’s touting better support services with a new Cloud Reliability Engineering Service Block, which entails a team of Rackspace infrastructure engineers working closely with customers’ in-house information technology teams. The idea is that Rackspace’s professionals can work with companies to help them adopt cloud-native technologies faster.

Rackspace’s expanded portfolio of services covers security as well. The new Proactive Detection and Response and Compliance Assistance services are available for VMware private clouds, it said. In addition, Rackspace is providing access to native security tools from leading public cloud companies such as AWS to its managed public cloud customers.

Finally, there’s a new Integration and API Management Assessment service, which is designed to evaluate application and data integration across an organization and optimize it for better performance.

“Our new set of advanced hybrid cloud services, backed by our industry leading service blocks framework, provide customers the expertise necessary to help navigate through their hybrid cloud journeys, from determining their cloud objectives through transforming and securing their application environments using containers and cloud-native technologies,” Gurungunti said.

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