Splunk Inc. is introducing new pricing options, an assortment of new partner initiatives and the establishment of a venture capital arm to invest in data-focused businesses.

The company, which Gartner Inc. ranks as No 2 behind IBM Corp. in the market for searching, monitoring and analyzing machine-generated data, is introducing what it calls Data-to-Everything with three options.

Predictive Pricing establishes predefined pricing tiers beginning at 125 gigabytes for Splunk Enterprise, Splunk IT Service Intelligence and Splunk Enterprise Security that scales with usage. Infrastructure-Based Pricing enables Splunk Enterprise customers to pay based upon the computing power needed to run the software on-premises and in the cloud.

Finally, a set of new “Rapid Adoption” packages starting at a retail price of $10,000 cover between three and five use cases such as IT and security operations. Data ingestion-based pricing will continue to be available for customers who don’t want to change their licensing model.

Splunk has been on a campaign to shift to more predictable subscription revenues from its traditional packaged software licensing model. The company’s earnings continue to beat Wall Street estimates, but the stock has been weighed down by concerns about cash flow. The shift to subscriptions is intended to address those objections.

The company also announced several new partnerships, including one accounting and business services giant Accenture plc that’s expected to produce a new data analytics offering. An existing partnership with Cisco Systems Inc. has given birth to a new endpoint security analytics product built on Splunk that customers can order beginning today.

Also on the security front, Deloitte LLP’s Fusion Managed Services offerings have been expanded to include the Splunk Phantom security orchestration, automation and response platform. A new partnership with SAP SE is aimed at unspecified improvements in operational automation and customer experience.

The new investment arm, Splunk Ventures, is made up of a $100 million Innovation Fund and a $50 million Social Impact Fund. The former is focused on growth companies working with data and analytics while the latter is for companies that “are using data to drive positive social impact, workforce development, equality and sustainability.”

In addition to funding, portfolio companies will get privileged access to Splunk technology, the company’s ecosystem and co-marketing resources.

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