Virtual Instruments Inc. is moving beyond simple information technology infrastructure management, rebranding itself as “Virtana” and debuting a new cloud cost optimization platform called “CloudWisdom” that’s tightly integrated with its main offering.

The company makes a living selling tools that help enterprises to understand, manage, optimize and automate their hybrid information technology environments. It’s useful because hybrid cloud is becoming increasingly popular with enterprises as they realize there are significant benefits running different applications and services on the most appropriate type of infrastructure.

Virtana’s flagship VirtualWisdom platform provides greater visibility into the performance and health of the underlying infrastructure that hosts those apps. The benefits include being able to more efficiently manage capacity and costs and automate workload placement.

Virtana has in recent years been expanding the types of services it offers. Last year, for example, it added a new migration tool that helps organizations simulate the experience of moving their applications to cloud infrastructure platforms, so they can identify any potential issues before they actually go ahead with the move.

Now, the rebranded company said, its users will also be able to work out just how much those cloud migrations will cost them, thanks to the new CloudWisdom service. Based on technology Virtana acquired when it bought a company called Metricly Inc. this summer, CloudWisdom helps companies to plan, analyze, organize and then optimize cloud workloads, services and resources to get more bang for their buck. For example, users will be able to estimate the costs of, and gain more value from, cloud-based services such as Amazon Web Services Inc., Google Cloud Platform and Microsoft Azure.

Just as important, CloudWisdom expands Virtana’s hybrid IT infrastructure management portfolio to encompass what it said is the full range of the cloud deployment models, including public, private, hybrid and multicloud environments.

“Virtana’s goal is to help customers modernize and grow by embracing a new approach to monitoring, analysis and automation,” said Virtana Chief Executive Officer Philippe Vincent. “By providing customers with deep infrastructure visibility through an app-centric, real-time approach, we’re delivering the foundation for intelligent automation – which leads to smarter decision-making for better business outcomes.”

As the company has expanded its focus, the rebranding to Virtana is meant to reflect its new position in the market. “Virtana” is a combination of the original Virtual Instruments’ branding or VI, real-time services or RT and analytics offerings, known as ANA, a company spokesperson told SiliconANGLE.

Virtana is currently offering a free trial of the product, which includes 30 days of data collection and 30 days of analysis.

Image: Virtana