In the annual holiday shopping season, there’s Black Friday, Cyber Monday and now Cloud Tuesday.

When it comes to one-stop shopping, Amazon Web Services Inc. is starting to closely resemble its parent company. Over the course of his three-hour keynote on Tuesday at AWS re:Invent, Chief Executive Officer Andy Jassy (pictured) revealed nearly 30 new cloud-related products and services.

“They are the everything store,” said Justin Warren, co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio. “There’s a real signal there to the enterprise that if you want to do cloud, there’s only one place to do cloud. For everything that you need done, you can get all of it in one place.”

On this the first day of the AWS re:Invent event in Las Vegas, Warren, along with co-hosts John Furrier and Dave Vellante, discussed newly announced AWS tools for the edge and how the company is courting developers with data-driven solutions.

General availability for Outposts

The announcements included the general availability of Outposts, a hybrid cloud product that allows customers to run applications in both private data centers and on the AWS cloud. The offering was announced last year in partnership with VMware Inc.

“Outposts is no longer this thing they’re doing with VMware; it’s now a fundamental piece of their infrastructure for the edge,” Vellante said. “The edge is going to be won with developers. Amazon is essentially bringing its development platform to the edge with Outposts as the underpinning.”

New tools for the developer community was clearly a central theme of Jassy’s keynote. Six of Tuesday’s announcements focused on enhancements for SageMaker, a cloud platform for developers and data scientists to build and deploy machine learning.

The news on Tuesday included SageMaker Studio, billed by AWS as the first fully Integrated Development Environment, or IDE, for machine learning.

“The data announcements were really the big story here,” Furrier said. “What got my attention the most was the IDE for SageMaker. This is a stake in the ground for the next five to 10 years of a massive shift from increasing the DevOps mission to a data layer and making that manageable.”

Here’s the complete analysis, part of SiliconANGLE’s and theCUBE’s coverage all week of AWS re:Invent:

Photo: AWS