Software asset management firm Snow Software Inc. is expanding its capabilities with the acquisition of hybrid cloud management company called Embotics Corp. for an undisclosed price.

Sweden-based Snow Software provides what it calls “technology intelligence,” giving enterprises more complete visibility into their on-premises information technology infrastructure. The company said customers can optimize both their spending and the way they use different technology assets, manage risk and compliance issues and improve overall productivity.

Embotics sells “platform-neutral” hybrid cloud management software that helps automatically provision infrastructure, reduce costs and ensure governance across private, public and multicloud environments. The company might not be that well-known, but some of its customers, including the U.S. National Aeronautics and Space Administration and HBO, certainly are.

The two companies plan to combine their platforms to provide chief intelligence officers with an “integrated perspective” of their entire technology stack. In turn, that should enable them to tackle use cases that require insights into both their on-premises and cloud IT environments. Examples include cloud migration planning, hybrid cloud cost management and Bring-Your-Own-License optimization, the companies said.

451 Research Inc. analyst William Fellows said hybrid and multicloud strategies are becoming increasingly common as enterprises strive to balance digital transformation initiatives with their day-to-day business operations.

“Workloads now span public cloud, private cloud and legacy on-premises environments, and that mix is constantly changing to address the needs of the business,” Fellows said. “With Snow’s acquisition of Embotics, the market will benefit from the combination of their respective strengths on-prem and in the cloud, most notably when it comes to solving the unique challenges of hybrid environments.”

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