Data protection giant Veeam Software Inc. is marking the 10th anniversary of its service provider program today by launching new tools and pricing updates meant to boost partners’ business.

Veeam earlier this year was acquired by investment firm Insight Partners in a $5 billion deal. The company, which logged revenues of more than $1 billion last year, sells a suite of data protection products that are used by more than 360,000 customers globally, most of which are small to midsized businesses.

Veeam is currently trying to add more large enterprise customers in the U.S. as part of a growth push encouraged by Insight Partners. Service providers can play an important part in big, complex enterprise deals, and the upgrades Veeam announced to its Veeam Cloud & Service Provider program today could help advance its efforts to court large organizations.

Veeam is reducing the pricing of its flagship data protection platform’s Enterprise Plus edition by 15%  for service providers in a move that it said will improve their profit margins. The company is also introducing new rewards, in the form of software discounts, for partners that can demonstrate “long-time high consumption” as well as new participants in the program.

The pricing changes are accompanied by a number of other enhancements including new software capabilities. The Veeam Availability Console, a tool that service providers can use to manage customer environments, is now the Veeam Service Provider Console and introduces a few feature additions alongside the new name. They include full support for the latest round-number version of Veeam’s platform, direct integration with ConnectWise Inc.’s Automate remote system management tool and an expanded application programming interface. 

Veeam claims that revenue from its partner program grew 33% year-over-year in the fourth quarter. “Today, many of our VCSP partners are reporting double-, even triple-digit growth in their businesses,” Veeam Chief Marketing Officer Jim Kruger said in a statement.

Kruger provided more insight into Veeam’s partner strategy in an appearance on SiliconANGLE Media’s theCUBE studio last December (below). “One of the key strategies that we’ve had over the past few years is to work with partners: we’ve done go-to-market, some engineering work and in Q3 alone we saw 92% year-over-year growth,” Kruger told theCUBE host Dave Vellante.

Veeam says that it has more than 25,000 cloud and service providers globally. 

Photo: Veeam