When the cloud native company Snowflake Inc. reportedly filed for an initial public offering in June, the news turned a spotlight on the enterprise data warehouse market.

It also signaled a shift in the competitive landscape where legacy data warehouse players, such as Teradata Inc. and Oracle Corp., would be challenged by modern relational database players in the cloud, like Snowflake and MemSQL Inc.

‘They’ve executed brilliantly, and I’m thrilled for them,” said Raj Verma (pictured), co-chief executive officer of MemSQL, when asked about the Snowflake IPO. “What it signifies is a changing of the guard in the database market. Now there are a bunch of companies solving the problems of tomorrow with the technology of tomorrow.”

Verma spoke with Lisa Martin, host of theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the changing market for cloud data management and MemSQL’s approach to customer satisfaction. (* Disclosure below.)

Rise of operational data

While Snowflake and MemSQL compete for various opportunities, there are also differences in the technology solutions that don’t always place the two firms head-to-head, according to Verma. The more significant dynamic is the addressable market for managing operational data in the cloud.

“The biggest tsunami of data that we are seeing move to the cloud is the operational data,” Verma said. “It’s the marriage of historical data with real-time data to give you real-time insights. That’s going to be much bigger than the NoSQL or developer data movement and the data warehouse movement, and we hope to be a benefactor of that.”

In May, the MemSQL released MemSQL 7.1, which included enhancements for disaster recovery and resilience features involving applications powering transaction processing and operational analytics.

“We’ve made tremendous investment into ease of use, flexibility of architecture, which is hybrid and multicloud, and shrinking the total time to value for our customers,” Verma said. “If you do these three things you will have a positive impact on the customer in the shortest amount of time. That is a virtue of MemSQL, and we have designed every process to align with that virtue.”

Here’s the complete video interview, one of many CUBE Conversations from SiliconANGLE and theCUBE. (* Disclosure: MemSQL Inc. sponsored this segment of theCUBE. Neither MemSQL nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE