Digital asset technology creator Aspire Technology today announced its own unique “broadcasting on the blockchain” feature that will allow its customers to generate and broadcast their own messages on its distributed ledger blockchain platform.

These special messages will be permanently stored on its blockchain platform, pitched as a channel for brand marketing and declaring special milestones such as birthdays, anniversaries or even marriage proposals.

“Everything is virtual these days and with all of the information available online, it’s hard to record and store messages or claims permanently,” said Jim Blasko, founder and chief executive of Aspire. “Aspire gives brands and individual users alike the chance to create their own low-cost asset and now broadcast messages that are stored forever on the blockchain.”

Blockchain technology reduces counterfeit message fraud by providing cryptographic proof alongside each text that it has not been tampered with. It’s also distributed among multiple nodes, each of which contains a copy of the message, meaning that a user can check every copy to be certain that it is the same. In this manner, messages remain permanent and unchangeable.

The Aspire platform also seeks to improve on speed, cost and security over other platforms by creating both fungible and non-fungible tokens. That allows professional developers and hobbyists alike to create digital assets involving up to 92 billion tokens per asset, as well as unlimited sub-assets, with no programming experience required, for about a dollar per sub-asset.

Aspire believes that the blockchain could also be used as a method to secure messages against censorship on social media platforms where deletions have become problematic and fake and counterfeit accounts have hurt the credibility of brands. In a statement emailed to SilcionANGLE, Blasko explained Aspire’s blockchain could be used to supply the security needed to make certain that brand communication would remain a reliable point of truth even with deletions on popular social media.

That means that Aspire’s platform, likewise, can become the basis for many applications such as memory scrapbooking where people could broadcast their lifetime milestones such as birth announcements, birthdays, wedding announcements and similar interpersonal social broadcasts.

“Using the broadcast messaging feature on Aspire, people can connect, highlight and save important life milestones,'” said Blasko. “An everyday user could profess their love in a simple vow, ‘I, Jim Blasko love Maisha Davis’ or ‘I, Jim Blasko take Maisha Davis to be my wife in marriage,’ and these messages are broadcast publicly from someone’s personal wallet (which is owned and controlled by their crypto private keys). This broadcasting feature currently allows for 58 characters of text which is plenty of room to store links to images (we recommend using ‘tinyurl’s’ to shorten links), thus resulting in extremely simple NFT creation or for other ideas like scrapbooking or links to one’s own diary.”

Aspire’s on-chain token, ASP, is now available on cryptocurrency exchanges including HitBTC, Changelly and Bitcoin.com, and Aspire can be tracked on CoinGecko.

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