There’s never a good time for forced delays and system reboots. In an increasingly online world, software is the enabler behind work and play. And intrusive updates are an anachronism in an industry that prides itself on seamlessness and speed.

“We want to have Netflix streaming into our home without any software updates disturbing us; we want to have our iPhone being updated automatically and seamlessly without a reboot,” said Shlomi Ben Haim (pictured), co-founder and chief executive officer at JFrog Ltd. “COVID accelerated what we saw years ago, and what we’ve seen is that the world demands a better way to update software.“

Haim spoke with John Furrier, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during AWS re:Invent. They discussed how JFrog’s Liquid Software is delivering on the company’s vision of seamless, invisible software updates. (* Disclosure below.)

Seamless software from the swamp

It’s been over a decade since Haim and his team in the JFrog swamp recognized that while DevOps was speeding the development pipeline, updates were causing a blockage in the flow.

“This is the big mission: How do we make sure that software is running seamlessly from the developer’s fingertips to the edge, o matter what the edge is,” Haim stated.

The solution is Liquid Software. “This is JFrog’s vision but the world’s mission,” said Haim, describing the solution as fast, automated, secure updates that “flow seamlessly all the way from the creator to the consumer.”

If this seems like an idealized future, think again. “Liquid software is already happening,” Haim stated. “What version of Facebook are you currently using? I bet you don’t know. What version of Zoom are we using for this interview? We don’t know because it is happening behind the scenes.”

Over 6,000 companies, including the vast majority of the Fortune 500, are already JFrog clients, according to Haim. As they move to hybrid and multicloud strategies, the need for fast, non-disruptive updates is ever more important.

“A vendor that stays humble and listens to the community learns a lot,” Haim said.

And the wisdom JFrog learned from its community was to double-down on security, respect developers’ freedom of choice, and offer enterprise the option for an end-to-end solution. With JFrog, “you get the repository, the security, the distribution, and the CI/CD from the same vendor,” Haim added. “If you do it right, from the moment you build and secure your software, then you will build it faster than your competitors. And if you are not fast and secure, you will fall behind and you will lose your competitive advantage.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: JFrog Ltd. sponsored this segment of theCUBE. Neither JFrog nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE