Dell Technologies Inc. today announced a new private cloud offering for enterprises called Dell Technologies Cloud Platform Private Cloud that it says will enable more flexibility and better cloud economics for customers.

The offering is part of Dell’s Cloud Console, which serves as the foundation of Project APEX that was launched in October in order to unify Dell’s on-demand and cloud-based as-a-service offerings. The idea with Project APEX is to deliver a more consistent as-a-service experience to customers for their on-premises, cloud and edge workloads.

Dell’s Cloud Console provides a single interface through which customers can manage all of the on-demand Dell services and workloads they use. Customers can browse through the Dell Marketplace and choose various cloud services and as-a-service hardware offerings to address their needs, deploy them, manage multicloud resources and monitor costs in real-time with a few simple clicks.

DTCP Private Cloud is the latest offering within the Cloud Console, and the company said it’s meant to give enterprises a simpler and more scalable way to build their on-premises private cloud infrastructure. Dell said the service is priced at $14 per instance per month, and with pre-defined instance blocks it gives customers a way to get up and running at a much lower price point that before, with more options to scale up the infrastructure as and when they need.

Customers also have the option to provide their own rack infrastructure, Dell said, in addition to the pre-built integrated rack available on the Cloud Console. Dell added that customers can use their own rack space, data cables and third-party switches.

Just like the DTCP Hybrid Cloud offering that debuted last year, DTCP Private Cloud provides a range of instance based offerings for customers to size and order cloud resources according to their needs. Instances can be ordered in quantities of 25, 50, 100, 200, and 500 through the Cloud Console in a self-service manner and deployed in as few as 14 days and scaled up in as little as 5 days, Dell said. It’s also possible to mix and match a larger quantity of instances of the same type or different types to support a variety of workloads.

Dell said the DTCP Private Cloud offering is available now in the U.S., the U.K., France and Germany.

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