In June 2019, Hewlett Packard Enterprise Co. announced that it would offer its entire product portfolio as a service by 2022. Nearly two years later, that big bet is showing signs of paying off. And a key element driving the initiative is HPE GreenLake.

Launched in November 2017, GreenLake was introduced as a pay-per-use suite of IT solutions for customer workloads. Less than a year later, HPE had already accumulated $5 billion in assets under management with GreenLake and the company has continued to enhance its offering with new services and partnerships. HPE’s earnings results in December showed that GreenLake channel orders climbed 62% year over year.

How GreenLake fits into HPE’s continued strategy for enterprise services in a hybrid computing world will be the focus of discussion during “HPE GreenLake Day,” hosted by theCUBE on March 10. The event, which will kick off at 8 a.m. PST, will feature interviews with thought leaders and industry analysts, including executives from HPE and its customers, who will discuss recent product news, how HPE is leveraging enterprise interest in hybrid solutions, and ways that GreenLake can address specific business challenges. (* Disclosure below.)

Use cases tell the story

It would be too simplistic to explain GreenLake’s popularity as riding the current adoption curve for hybrid computing and as-a-service IT delivery. Beyond the numbers and the encouraging response from HPE’s customer base is an important factor that bears watching in the technology world: The massive power of the cloud has plenty of appeal when it can be more easily leveraged for specific use cases.

Enterprises have been experiencing cloud sprawl for some time now, as businesses are run in multiple clouds, each with a seemingly endless array of tools. GreenLake’s model seeks to simplify that proposition by offering bundled HPE solutions based on the business outcome desired, with software and services baked in and provided through consumption-based pricing.

There are a number of GreenLake use cases that demonstrate how this has worked for enterprise customers. In February, HPE announced a collaboration with Tookitaki Holding Pte. Ltd., a provider of compliance solutions for the financial services industry. The alliance will provide banks with packaged artificial intelligence and cloud tools to combat an important concern — global money laundering.

Another specific use case can be seen in the recent news that HPE will provide GreenLake as a cost-effective pay-per-use platform for the 5G Open Radio Access Network or RAN cloud native stack. The Open RAN solution is directly geared to enable telecom operators in the deployment of edge compute platforms.

These are just two examples, and there are more. The GreenLake website has become a repository of numerous customer stories as the technology becomes more widely adopted. Use cases range from support for 3D eye-scanning technology to improving citizen services in an Indian province.

GreenLake has demonstrated staying power for HPE in less than four years by capitalizing on a timely confluence of hybrid and as-a-service needs on the part of global enterprises. The technology solution continues to be put to use in a number of intriguing ways, and this will be a key part of HPE’s narrative in 2021.

Livestream of HPE GreenLake Day

HPE GreenLake Day is a livestream event, with additional interviews to be broadcasted on theCUBE. You can register for free here to access the live event, as well as to watch theCUBE interviews on-demand.

How to watch theCUBE interviews

We offer you various ways to watch the live coverage of HPE GreenLake Day, including theCUBE’s dedicated website and YouTube channel. You can also get all the coverage from this year’s events on SiliconANGLE.

TheCUBE Insights podcast

SiliconANGLE also has podcasts available of archived interview sessions, available on iTunes, Stitcher, and Spotify, which you can enjoy while on the go.

Guests

Guests who will be interviewed on theCUBE during HPE GreenLake Day include Jo Peterson, vice president of cloud and security services at Clarify360; Keith White, senior VP and general manager of GreenLake at Hewlett Packard Enterprise Co.; and George Hope, worldwide head of partner sales at HPE. TheCUBE will also speak with C.R. Howdyshell, president of AdvizeX; Ron Nemecek, business alliance manager at CBTS; Harry Zarek, president of Compugen Inc.; and Ben Klay, vice president of alliances at Arrow Electronics Inc.

You can view the complete list of speakers here.

(* Disclosure: TheCUBE is a paid media partner for HPE GreenLake Day. Neither Hewlett Packard Enterprise Co., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: HPE