Zoomin Software Ltd., a startup that helps enterprise technology companies such as Dell Technologies Inc. share product explainers with customers, has raised $52 million in fresh funding.

The Series C round, announced today, comes just four months after the New York and Israel-based startup announced a $21 million investment. This latest round is also notable for the list of investors who chipped in: Private equity firm General Atlantic, Bessemer Venture Partners, Salesforce Ventures and Viola Growth took part. 

The challenge Zoomin addresses for its clients in the enterprise technology market is that product documentation can be difficult to distribute to a product’s users. A firewall, for example, might come with a setup guide, training materials that explain how to use it and knowledge base articles covering common questions. Often, users have to access each content collection separately. If the firewall comes in multiple editions, there’s the extra step of finding the specific documentation version that matches the product edition a user has purchased.

Zoomin’s namesake knowledge orchestration platform makes all the content related to an enterprise technology product available via a centralized search bar. The startup says that users can look in one place for product information across multiple guides, knowledge base articles and other technical resources.

Dell’s Dell EMC storage unit, ServiceNow Inc. and networking provider Riverbed Technology Inc. are among the companies that have adopted the platform so far. Besides making product documentation searchable, Zoomin also enables firms using its platform to package technical information into personalized content recommendations for users. Technology suppliers can also embed explainers from Zoomin directly into their product interfaces.

Zoomin says the number of organizations using its platform is growing both in the tech industry and beyond. The startup claims to have onboarded more than twice as many new customers in 2020 as the year before, though it didn’t provide absolute numbers. Zoomin’s client roster now includes not only technology suppliers but also consumer brands such as Restaurant Brands International Inc.’s Tim Hortons, Burger King and Popeyes chains.

Zoomin’s value proposition is that it can improve customers’ experience by making it easier for them to find answers to their product-related questions. In the process, the startup says, its platform frees up time for customer support teams by reducing the number of inquiries they receive. 

“Having helped build the increasingly important field of knowledge orchestration from the ground up, Zoomin is providing much-needed value to large enterprises,” said General Atlantic Operating Partner Gary Reiner.

Looking ahead, Zoomin will work to bring its knowledge orchestration platform to more companies outside the tech sector. The growth initiative includes planned expansions to its core content management features and the accompanying analytics capabilities it provides, which enable companies to track metrics such as how many users are reading their product guides.

A part of the new $52 million round will also go toward expanding Zoomin’s presence in international markets.

Zoomin has raised more than $70 million in venture capital to date. One of its investors, Salesforce.com Inc., is also a technology partner: Zoomin provides a version of its platform for managing content companies host in Salesforce’s Service Cloud and Community Cloud platforms.

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