UPDATED 09:15 EDT / APRIL 19 2021


Demand Science buys Internal Results and Leadiro to boost B2B sales platform

Global buyer intelligence platform provider Demand Science International LLC is expanding its capabilities with a pair of key acquisitions announced today.

The company said it’s buying a British company called Internal Results UK Ltd. that has created a tried and tested “demand generation” platform that boasts a global customer base. It also snapped up Leadiro Ltd., another U.K.-based firm that sells tools for business-to-business sales enablement, sales intelligence and data enrichment.

Those companies’ platforms should fit nicely with Demand Science’s Global Buyer Intelligence Platform, which mixes artificial intelligence-based analytics with enriched data to help companies identify new customers and business prospects.

Demand Science said the acquisitions, which were partly financed by JPMorgan Chase & Co., are about expanding the company’s market position and augmenting its platform with enhanced B2B data assets in order to improve the insights it delivers for customers.

“Immediately accretive to our business, this is the perfect strategic move for us,” said Demand Science Chief Executive Pete Cannone.

Demand Science was already growing fast. The company said it has achieved a 50% compound annual growth rate since 2014 and is expecting to hit $100 million in annual revenue for the first time this year. Internal Results and Leadiro were both growing fast too, with more than 100% year-over-year revenue growth in the last year.

Demand Science said the acquisitions bring its total active customer base to more than 1,000 clients worldwide, including many leading technology, software and B2B service firms. Meanwhile, it now has close to 1,000 employees across its offices located in the U.S., the U.K, Australia, Dubai, Ireland, India, the Philippines and Singapore.

Internal Results founder Chris Whife, who will become president of both Internal Results and Demand Science International, said he believes that merging the three companies’ platforms will result in “tremendous opportunities” for their clients. “Demand Science brings resources and scale to support and accelerate our growth, including the depth of experience of the leadership team, continued investment in technology, its financial resources, and global capabilities,” he said.

Leadiro founder Ian Cullen will also take on a key role at Demand Science, serving as its new chief product officer.

Photo: Demand Science/Facebook

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