Demand Science Inc. has acquired TrustedOut SAS, a French startup with an artificial intelligence platform that helps companies monitor market developments and plan advertising campaigns.

The company announced the deal today. It’s the fifth acquisition in seven months for Danvers, Massachusetts-based Demand Science, which provides sales tools aimed at enterprise technology companies and other firms. The acquisitions are part of a recently launched revenue growth push that Demand Science anticipates will help it pass $100 million in sales this year. 

TrustedOut adds a so-called content intelligence platform to Demand Science’s product portfolio. The platform helps companies spot news articles about notable market developments and trends, then pull them into their business intelligence tools for analysis. An electronics retailer, for example, could use TrustedOut to identify the new smart home devices that garner the most market attention to help it decide what to include in its product catalog.

TrustedOut says its platform is also useful for other use cases. News about relevant market developments that the platform surfaces can be distributed to executives in a company to help inform business decisions. Marketing teams, in turn, can run queries inside the TrustedOut interface to find online properties on which they could place advertisements to reach potential buyers.

TrustedOut will complement the other software products Demand Science has obtained through its recent startups acquisitions. Through one of its most recent deals, the purchase of U.K.-based Leadiro Ltd. in April, Demand Science gained a sales data platform that helps companies find firms with the potential to become customers. Also in April, the company acquired Internal Results UK Ltd., another provider of sales data that counts Microsoft Corp. and Google LLC among its clients.

Data Science launched its acquisition-fueled growth strategy last year after software industry veteran Peter Cannone came aboard as chief executive. The company is something of an unusual player in the sales and marketing software market. It hasn’t raised any significant venture funding, according to Crunchbase, but is on track to surpass $100 million in revenue this year and claims to be profitable.

Demand Science is also claiming startuplike top-line momentum. The company says sales have been climbing at a compound annual growth rate of over 50% since 2014. 

“The addition of TrustedOut enables us to leverage and accelerate our AI capabilities to predict marketplace intent,” Cannone said in a statement today. “This acquisition bolsters our global intent data and intelligence offering, positioning us to provide substantial ROI across our portfolio of solutions for sales and marketing professionals, global executives and business owners.”

Demand Science is looking to provide a “one-stop platform” for revenue intelligence, added Demand Science Chief Strategy Officer Bill Harrigan. Using acquisitions to increase the volume and depth of sales data it can provide for customers could help the company gain a product edge over rivals that operate in the same area. 

Demand Science competes with venture-backed startups such as Leadspace Inc., which closed a $46 million round this year. Leadspace provides a platform that supplies business-to-business sales teams with lead data, such as the number of employees at a company, to help them close more deals.

Photo: Demand Science