Boosted by a $35 million funding round last October, Observe Inc. is busy rolling out new features for its observability tools that give companies the ability to analyze their applications and infrastructure from the perspective of the data they produce.

“Since we did that [funding] announcement, we’re now trying to fill out the product and a couple of the big features that we knew we needed,” said Jeremy Burton (pictured), chief executive officer of Observe. “One was metrics. Although we’ve always been able to ingest metrics like time-series data, we hadn’t built all of the functionality in our language or the user interface for the user to be able to manipulate them.”

Observe is also working on rolling out alert features that alert users when their metrics shift significantly.

Burton spoke with John Furrier and Dave Vallente, hosts of theCUBE, SiliconANGLE Media’s livestreaming studio, during a CUBE Conversation. They discussed what’s new for Observe, how the company is making waves in the tech industry, its relationship with Snowflake and more.

Observing the future

Observe decided to use Snowflake’s database rather than build its own, a risky choice that ultimately worked to its advantage.

“When we first started building against Snowflake three years ago, we weren’t sure it could do what we wanted to do, so it was one of the biggest areas of technical risk,” Burton said. “But, certainly, at this point, we’ve got ourselves very comfortable that it’s going to be able to do what we need it to.”

During Snowflake’s annual Summit, it announced an additional 30% data compression feature. Updates like these directly benefit Observe’s user base without Observe having to make any changes or waste resources on database maintenance.

Observe is already gaining traction with tech companies and securing customers such as the sports entertainment company Topgolf Entertainment Group.

“They’re not in the IT business, but IT enables them to deliver these amazing customer experiences,” Burton said. “When they’ve got issues, when they need to troubleshoot problems, they need to do it quickly. We tend to help those kinds of companies improve the experience they’re providing.”

Observe has about 20 paying customers so far.

“I think every startup strives to get to what we call market fit, which is: ‘Dan we sell this product repeatedly to thousands of customers?’” Burton stated. “I don’t think we’re quite there yet, but we certainly have got the volume of customers and the feedback coming back to engineering that we know what to build to get us to that point.”

As the conversation came to a close, Burton reiterated the approach Observe is taking to alleviate data insecurity with its customers.

“Our approach, and I think what the market in general wants, is they’ve got issues, so show us what you’re doing today, give us the data that you’re generating today and we’ll make that better,” he said. “Then we’ll show you where the blind spots are so you can have a much more iterative approach to get into that desired end goal.

Here’s the complete video interview, one of many CUBE Conversations from SiliconANGLE and theCUBE:

Photo: SiliconANGLE