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SaaS embeddable integrations startup Integry launches with $3M in new funding
Software-as-a-service embeddable integrations startup Integry Inc. launched out of stealth mode today with the announcement of $3 million in new funding to accelerate product development.
Bonfire Ventures and Operative Collective led the seed round. Also participating in the round were Basecamp, Silicon Bandia, Pencil Ventures and a number of angel investors.
Founded in 2017, Integry offers a cloud-based service that enables companies to deploy native integrations instantly within their applications and offer them to users through a branded marketplace with minimal code. The company’s flagship software integration platform, available to product teams beginning today, enables SaaS companies to create custom integration “marketplaces” where users can simply point and click to connect to their favorite SaaS applications.
Integry’s embeddable integrations and custom marketplaces are pitched as allowing users to never have to leave an app to integrate it with other software services with seamless, effortless and completely native integration. The service also provides product teams with tools for end-to-end integration creation and management such as a low-code application programming interface connector builder, a visual integration designer, analytics for unlimited API calls and more.
The company’s expanding library of software integrations includes support for Salesforce Inc., Hubspot Inc., Atlassian Jira, Twilio Inc., Gmail, Constant Contact Inc. and hundreds more.
Despite only launching out of stealth today, Integry is already in use by a number of customers serving millions of end-users. Notable clients include ClickFunnels, Sendinblue Inc., GuildQuality Inc., Unlayer and Tatango Inc.
“Today’s software universe is increasingly complex — for both vendors and users — and there’s never been a way to easily create and manage software integrations at scale while maintaining what makes software special: its identity and user experience,” Mohammad “Nash” Nasrullah, co-founder and chief executive of Integry, said in a statement. “Developing integrations from scratch is resource-intensive and it’s almost impossible for growing SaaS startups to offer a full marketplace of integrations for their users.”
Including the new funding, Integry has raised $4 million to date.
Image: Integry
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