UPDATED 10:00 EST / NOVEMBER 18 2021

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Blackthorn.io buys Salesforce app Textey to improve customer communications

Event management and payment processing on Salesforce Inc. company Blackthorn.io Inc. today revealed that it has acquired Textey LLC,  a Salesforce-focused short message service provider, for an undisclosed sum.

Founded in 2105, Textey offers a comprehensive and affordable text messaging solution for financial services, real estate, higher education and Salesforce. A top-rated app on the Salesforce AppExchange, Textey pitches itself as assisting in building customer relationships through one-to-one conversations, the ability to broadcast texts and adding automated text messaging to any business process.

Texety’s core focus is enabling people and businesses to adopt text messaging solutions into their day-to-day processes as a preferred mode of communication. Textey is currently used in many industries, including higher education, nonprofit, financial services, healthcare and real estate. Notable clients include LendingTree Inc., Aveda Arts & Science Institutes, California Casualty Management Co., MedPro Group Inc. and Homeseed.

With the acquisition,  Blackthorn.io customers now can send Paylink transactions to customers via SMS with a shortened URL, enabling faster and more successful transaction completions.

“Most individuals prefer text messaging as their choice method of communication, but it’s hard for businesses to incorporate this channel into their day-to-day processes,” Blackthorn.io Chief Executive Officer Chris Federspiel, said in a statement. “Textey’s team built a Salesforce app that’s easy to install and configure, lowering the barrier to adoption. You shouldn’t need a doctorate in Salesforce administration to install and use a Salesforce app.”

Although the acquisition price was not disclosed, the price was not likely all that high, since Textey hadn’t raised venture capital funding, according to both Crunchbase and Pitchbook.

Blackthorn.io, however, is an interesting company, as long as you consider a company primarily funded by Jason Calacanis interesting. Pitchbook does note that Blackthorn.io has since raised more money through early-stage venture capital, however. Calacanis was an early blogger and founder of Weblogs Inc. that was subsequently snapped up by AOL Inc. in 2005. Calacanis was also once a co-contributor to TechCrunch’s annual tech event with Michael Arrington until they fell out in around 2010. He’s perhaps best known today as a prolific early-stage investor.

Image: Textey

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