Having access to real-time data is no longer an afterthought but a table stakes in the enterprise world, which has accelerated the need for edge computing.

With digital transformation, including automation and real-time experiences, being decentralized, Dell Technologies Inc. has perfected the game of simplifying the edge for optimal results, according to Gil Shneorson (pictured), senior vice president of edge computing at Dell.

“We want to help people simplify … it’s simplifying maintenance, management and solutioning through our own IP and partnerships,” Shneorson said. “We optimize our products, whether they need regularization, different temperature envelopes, management capability, or remote management capability, and we create solutions. So we develop solutions that look at specific outcomes, and we size it, and we create deployment guides.”

Shneorson spoke with industry analysts Lisa Martin and Dave Vellante at the Dell Technologies World event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed why the edge has become a necessity in the modern era and how Dell simplifies it for optimal performance. (* Disclosure below.)

Solving the verticalized problem at the edge

By consolidating applications into an infrastructure that can scale over time, Shneorson believes Dell solves the problem of the edge business being significantly verticalized and the complexities rendered by multiple use cases.

“It’s about 30 different applications that are running … you have digital labels, curbside delivery, inventory management, crowd management, safety and security,” he pointed out. “What happens today is that every one of them is purchased, deployed, secured and connected to the network separately. So we’re trying to solve things horizontally … we need to solve for repeatability and scale, but we package vertical solutions on top of them because that’s what people need.”

The consolidated infrastructure is based on VxRail and VMware stack, according to Shneorson. “You can run multiple applications on the right side by working with a company called Deep North for analytics,” he added.

To enhance customer satisfaction rates, retail is one area that necessitates edge transformation. “We researched that 80% of people say if they have a bad experience, they will not come back to a retail store,” Shneorson stated. “You’ve got this savvy shopper, heightened labor costs, supply chain problems, labor shortages … it’s a perfect storm.”

As the world continues to relocate resources to where the data is being created for real-time decisions, Dell Technologies Validated Designs offer distributed architectures needed to speed up and simplify the deployment of new solutions.

“We call it a Dell Technologies Validated Design; it is essentially reference architecture … we take a use case, and we size it,” Shneorson stated. “We took a VxRail, which is our leading ACI product based on VMware technology, with a VMware application management stack with Tansu. We look at that as the infrastructure, and then we test it with a company called Deep North.”

By documenting the deployment step by step, Shneorson believes a new world of solutioning is created by merging infrastructure and use cases, especially in the retail sector.

“So, through machine vision, they can tell you where people are queuing up and if there is somebody in the store that needs help and nobody’s approaching,” he added.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World event:

(* Disclosure: TheCUBE is a paid media partner for Dell Technologies World. Neither Dell Technologies Inc., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE