Dell Technologies Inc. recently announced that it would be partnering with Snowflake Inc., a cloud-based data storage and analytics service termed “data warehouse-as-a-service,” to work together to connect Dell’s storage portfolio with the Snowflake Data Cloud. This collaboration will be a first of its kind, helping Dell’s customers with greater flexibility to manage data in multi-cloud environments.

This emphasis on creating quality partnerships will continue to move Dell forward, according to Cheryl Cook (pictured), senior vice president of global channel at Dell.

“I actually think the timing for the partner community and the partner ecosystem in large has never been brighter,” Cook said. “[Because of] the inherent complexity that our customers are trying to navigate through multicloud and multiple business models, consumption models … our partners help navigate those complexities.”

Cook spoke with industry analysts John Furrier and Dave Vellante at the Dell Technologies World event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the partnership with Snowflake, as well as the overall ethos around a partners ecosystem that Dell emphasizes. (* Disclosure below.)

How Dell is using partnerships to empower clients

Dell is excited about the Snowflake partnership because it’s a prime example of what a true partner ecosystem can represent, according to Cook. A lot of customers have data sovereignty and security policies for on-premises Dell storage, but a partnership with Snowflake enables them to take data off-prem into cloud.

“But as importantly for their customers, it now gives them the ability to take their IP and their Snowflake analytics platform on-premise to where the Dell storage is,” Cook said.

The trends that seem to be clear is that everybody is overwhelmed with the complexity of the digital transformation and that one size doesn’t fit all, according to Cook. There is a necessity of customers getting to be in charge right now and figure out exactly what will work for each individual case.

“It’s actually about their choice, and what we’re trying to do with a lot of these partnerships and announcements is really enable and empower our partners to be able to meet their needs and offer the right solution for what they have, where they need to spend it,” Cook explained.

Dell’s partners in general that are uniquely well positioned to advise and counsel their customers, Cook added. During the COVID-19 pandemic, Dell’s partner ecosystem was focused on customer needs to meet businesses exactly where they were at in order to help with accelerated digital needs. This only leads to greater business success for Dell in the long term, and the numbers show that, Cook. pointed out

“Who would’ve thought that coming out of the last couple years, Dell would’ve had record performance?” she stated. “So when … we closed our fiscal year, we’re using adjectives like historic, epic, record breaking. And the partner performance inside those results is just phenomenal.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the Dell Technologies World event:

(* Disclosure: TheCUBE is a paid media partner for Dell Technologies World. Neither Dell Technologies Inc., the sponsor for theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE