Skyflow Inc. was created with one simple question in mind: What if privacy had an application programming interface?

The company continued to build a data privacy vault delivered as an API, all within the past four years. Data privacy is a hot issue these days, with Web 3.0 built on solving the mounting transparency concerns plaguing 2.0.

“Traditionally, people have had to make compromises,” said Anshu Sharma (pictured), co-founder and chief executive officer of Skyflow. “If you encrypt the data and secure it, then you can’t use it. Using a proprietary polymorphic encryption technology, you can have your cake and eat it to. If you want to protect data in Snowflake or REDshare, use Skyflow with it. We have integrations to databases, to data lakes — all the common workflow tools.”

Sharma spoke with theCUBE industry analysts John Furrier and Lisa Martin at the AWS Summit New York event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed bringing API to privacy, why data privacy is such a big deal in the modern age, Skyflow’s partnerships and more. (* Disclosure below.)

Privacy through simplicity

Data privacy laws are being passed worldwide, especially in the U.S., and for good reason. Privacy has become more and more scarce, and consumers are becoming concerned about the security of their data. Sharma wanted to know what happened to his data on the customer side, which prompted Skyflow to radically simplify the process.

“This architecture evolved on its own at companies like Apple, but it takes dozens of engineers for those companies to build it out,” Sharma said. “Instead of selling dozens of tools, we can just give you a very simple product.”

Skyflow recently announced a few new partnerships, including with software company MuleSoft, an integration and API platform.

“The simplest way to do integration in the legacy world is to use an integration broker. So that’s where MuleSoft integration came in,” Sharma explained. “And then we also announced a partnership with SnowFlake — same thing. I think every workload as it’s moving to the cloud needs some kind of data protection with it.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the AWS Summit New York event:

(* Disclosure: Skyflow Inc. sponsored this segment of theCUBE. Neither Skyflow nor other sponsors have editorial control over content on the CUBE or SiliconANGLE.)

Photo: SiliconANGLE