Every company regardless of size, industry and location must be a data company in the modern enterprise era. Nevertheless, defining the path to get there is not always smooth sailing.

Alation Inc. aims to simplify the enterprise journey to adopt a data culture through its new Alation Cloud Service for Snowflake, according to Raj Gossain (pictured), chief product officer of Alation, who said the new product suits organizations requiring a data intelligence overlay in the Snowflake Inc. cloud.

“Alation Cloud Service for Snowflake is a brand new offering that we just brought to market,” Gossain stated. “We see the need for data culture, literacy and governance in organizations that are massive global multinational enterprises all the way down to divisions of an organization or even mid-market and SMB companies. So we thought there was a huge opportunity to really drive data culture for those organizations.”

Gossain spoke with theCUBE industry analyst Lisa Martin during a CUBE Conversation to discuss the new Alation Cloud Service for Snowflake and how it’s propelling a data-driven culture in enterprises. (* Disclosure below.)

Through the data culture lens

Despite data being the new oil, knowing where it resides can be daunting. Therefore, creating a data culture is crucial in problem-solving, according to Gossain.

“Data is like water; it’s essential,” he said. “You’ve got silos or islands of knowledge that exist across the enterprise, and they need a data intelligence platform to bring it all together to help them make sense of it and ultimately build a data culture that lets their employees make data-driven decisions as opposed to relying on the gut.”

By delivering a data culture, Gossain believes Alation helps drive data literacy and governance across organizations. As a result, a single source of reference is provided.

“The company vision that we have at Alation is to empower a curious and rational world,” he noted. “What that really means is we want to deliver solutions that drive curiosity and drive rational behavior. So making decisions based on data and insights as opposed to gut or the highest paid person’s opinion or what have you.”

With 25% of the fortune 100 being Alation customers, Gossain believes the partnership with Snowflake has played an instrumental role in the company’s success. The close relationship has been both at the product and go-to-market levels.

“We’ve always been a close partner and integrator with Snowflake, and last year, Snowflake became an investor in Alation, and they participated in our Series D round,” he pointed out. “The thing I’m most excited about beyond that is we were announced in the Snowflake Summit back in June to be their data governance partner of the year for the second year running.” 

Alation Cloud Service for Snowflake is currently available as a free trial.

“If someone wants to experience the power of Alation Cloud Service for Snowflake, they just need to go to that portal, click the Alation tile,” he explained. “Literally, within less than two minutes, a brand new instance of Alation is spun up. Their Snowflake data is automatically cataloged as part of this trial, and they have 14 days to go through this experience and get a sense of the power of Alation.”

Here’s the complete video interview, and be sure to check out more of SiliconANGLE’s and theCUBE’s CUBE Conversations:

(* Disclosure: Alation Inc. sponsored this segment of theCUBE. Neither Alation nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE