Given current economic uncertainties, companies are embracing a data-driven culture and building out infrastructures to harness trusted data in an expedient and scalable manner.

The latest in that growing list is Bridgestone Americas Inc., which has leaned on the expertise of Accenture PLC and the Amazon Web Services Inc. platform to create its Central Data Platform. In doing so, the company hopes to add solutions to its well-known product reputation.

“How do we service those [products] after they’re in the market? How do we bring solutions to help fleets, vehicle owners and operators operate those in a sustainable and cost-effective way?” asked Jason Beyer (pictured, right), vice president of data and analytics at Bridgestone. “So those solutions, of course, bring all new sets of data and analytics that come with it. And this new phase for the organization — that we refer to as Bridgestone 3.0 — and that business strategy is driving our cloud, technolog, and data strategies, with AWS and Accenture as important partners.”

Beyer and Josh von Schaumburg (pictured, left),  managing director of North America AWS security at Accenture, spoke with theCUBE industry analyst John Walls at the AWS Executive Summit at re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Bridgestone’s proactive data-driven strategy decision. (* Disclosure below.)

Analyzing ‘Bridgestone 3.0’

Bridgestone is known for its popular consumer products, such as tires, golf balls and hoses. But little-known is the company’s vertically integrated business model, according to Beyer. This fact, combined with its pivot toward preferring solutions, has necessitated a data-focused direction.

“I get to see the vast array of Bridgestone, which is a large, highly vertically integrated company … all the way from raw material sourcing of natural rubber to retail services in the automotive industry,” Beyer explained. “We’re at scale across those areas, and the exciting thing about the company right now is we’re going through this business transformation of becoming a product and solutions company.”

A prominent value driver for cloud transformation, as has happened in Bridgestone’s case, is the high scalability of AWS services and solutions, according to Schaumburg. As requirements expand, the infrastructure scales without any added provisioning or tuning.

“In particular, with the CDP platform, it really started off as a single use case and, really, a single tenant data lake,” he said. “And then through the strategic vision of Jason and the leadership team, we’ve been able to expand that to 10-plus tenants and use cases. And a big reason behind that is the scalability of all these AWS services.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the AWS Executive Summit at re:Invent:

(* Disclosure: TheCUBE is a paid media partner for the AWS Executive Summit at re:Invent. Neither Accenture PLC, the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE