One of the messages to emerge during the AWS re:Invent gathering in Las Vegas this week is that Amazon is declaring war on the need to extract, transfer and load data.

The ETL process has been a sore point within information technology organizations because of the time and expense necessary to extract and move information from data sources not optimized for analytics. AWS addressed the ETL issue with news this week that Amazon Aurora would now support zero-ETL integration with Amazon Redshift, enabling near real-time analytics and machine learning on petabytes of transactional data.

“There was the zero-ETL that they talked about, and it’s a little bit of a game-changing moment,” said Andy Thurai (pictured), vice president and principal analyst at Constellation Research. “You don’t have to move the data around, use the data where it is.”

Thurai spoke with theCUBE industry analysts John Furrier and Dave Vellante at AWS re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed major themes and messages from keynote presentations this week. (* Disclosure below.)

Instances for every workload

Another theme from the re:Invent conference involved Amazon’s ongoing commitment to processor development. The company made a number of updates to its custom chip lines this week for analytics scaling and data management.

“What they announced, which is somewhat interesting, is they have 700 different instances geared toward every single workload,” Thurai said. “Some of them specifically run on Amazon’s Inferentia2 and Trainium Trn1 chips. The numbers have to be proven, but they claim it could be anywhere from 40% to 60% faster.”

The net effect from the lengthy list of announcements made by AWS this week was to reinforce a view that the cloud giant intends to provide the broadest array of tools for enterprise computing needs.

“They want to become the platform that, when you come in, it’s the only platform you would use from model training to deployment to inference to  versioning to management, the whole nine yards,” Thurai said. “That’s the angle they are trying to take; it’s a one source platform.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: This is an unsponsored editorial segment. However, theCUBE is a paid media partner for AWS re:Invent. AWS and other sponsors of theCUBE’s event coverage have no editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE