Despite supply chains being critical and core to businesses, their optimality is hampered by the lack of visibility.

AWS Supply Chain, a cloud-based application that unifies data, provides machine learning-powered actionable insights, and offers built-in contextual collaboration, seeks to tackle this pain point through a data lake that acts as an abstraction layer, according to Dilip Kumar (pictured), vice president of applications at Amazon Web Services Inc.

“We use ML to be able to bring all of this disparate data in and create our unified data lake,” he said. “Once you have that unified data lake, you can then run an insights layer on top of it so that as the data changes, supply chain is not a static thing. Data’s constantly changing. As the data’s changing, the data lake now reflects the most up-to-date information.”

Kumar spoke with theCUBE industry analysts Savannah Peterson and Dave Vellante at AWS re:Invent, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how AWS Supply Chain seeks to be a game-changer and the role played by AWS Clean Rooms. (* Disclosure below.)

AWS Clean Rooms enables collaborative insights

Since data sharing is usually hindered by fragmentation and governance issues, AWS Clean Rooms intends to tackle this challenge in a cost-friendly manner, according to Kumar. As a result, collaborative insights become possible without exposing any of the underlying data.

“AWS Clean Rooms is that service that allows you very easily to be able to collaborate with a group of folks and then be able to gain these collaborative insights,” he added.

By providing different services, the application group at AWS enhances productivity, according to Kumar, who said that AWS Clean Rooms and AWS Connect are part of the equation.

“The applications group is a combination of several services,” he said. “We have Communication Developer Services, which is the ability to add simple email service, video or voice chat using a Chime SDK. Higher up the stack, we are taking care of things that IT administrators have to deal with where you can provision an entire desktop with the workspaces. And then as you go up even higher up in the stack, you have productivity applications like AWS Wickr.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent:

(* Disclosure: This is an unsponsored editorial segment. However, theCUBE is a paid media partner for AWS re:Invent. Amazon Web Services Inc. and other sponsors of theCUBE’s event coverage have no editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE