Atlassian Corp. today debuted Jira Product Discovery, a project management application designed to help companies develop new products and features more efficiently.

Nasdaq-listed Atlassian is a major provider of productivity software and development tools. Its best-known product is Jira Software, a task tracking application for developers. Atlassian’s products also lend themselves to a variety of other use cases that range from planning marketing campaigns to detecting server outages.

In large enterprises, the task of developing new product ideas is often relegated to a specialized team known as the product management group. Such teams are often also responsible for finding ways to improve existing offerings. Jira Product Discovery, the new application Atlassian debuted today, is designed to ease product management professionals’ work.

Jira Product Discovery makes it possible to organize new offering and feature ideas in a centralized list for easy access. The list uses a spreadsheet-style format. Each row of the spreadsheet contains a brief summary of a product or feature idea, the benefit it could provide to customers and related details.

A product management team can prioritize product suggestions by assigning them a score ranging from 0 to 100. By prioritizing software improvement ideas, teams can more easily ensure that the most impactful improvements are implemented first. For added measure, Jira Product Discovery also displays the estimated number of users who would benefit from each feature.

Clicking on a feature suggestion in the Jira Product Discovery interface brings up more detailed information. According to Atlassian, users can access data on how many customers have requested a feature. The entry for a given product suggestion can also contain other details, such as what outstanding tasks should be completed before the suggestion is implemented.

Jira Product Discovery is integrated with Jira Software, Atlassian’s task tracking application for developers. According to Atlassian, the integration makes it possible to send feature suggestions directly to the to-do list of a company’s development team.

Jira Product Discovery made its debut today alongside two other product updates.

Many companies use Jira Software alongside Jira Work Management, another Atlassian application that likewise  provides task tracking features but focuses primarily on business users rather than developers. Today, the company announced that it will make Jira Work Management available for free with every Jira Software license through March 2024. Additionally, Atlassian rolled out a collection of templates designed to help customers more easily configure its products.

Atlassian’s applications are used by more than 200,000 organizations worldwide. Continued demand for its software helped the company grow revenues 27% year-over-year, to $872.7 million, last quarter. It projects that its sales will increase to between $890 million and $910 million in the current quarter.

Image: Atlassian