Unifying orchestration and automating information technology are becoming increasingly in demand throughout digital business transformation for enterprise businesses.

This is ringing true for Morpheus Data LLC, which began as an internal toolset within a private equity firm serving billions in capital and now provides cloud orchestration and self-service IT automation for developers.

“Customers have actually moved to where we are,” said Brad Parks (pictured right), chief marketing officer of Morpheus. “We were built for the use case. Five years ago, cloud management meant cleaning up the lift-and-shift mess. Now it’s automation platform engineering.”

Parks, along with Bryan Thompson (left), vice president of GreenLake cloud product management at Hewlett Packard Enterprise Co., spoke with theCUBE industry analysts Dave Vellante and John Furrier at last year’s HPE Discover event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how automation was among the tools now being used to speed IT. (* Disclosure below.)

Market caught up with product

“We got our start as an internal toolset inside a $2.5 billion private equity firm,” Parks explained.

Its role was transforming IT at dozens of companies. As the product’s market developed, this placed Morpheus ahead. This was because people simply wanted to get their jobs done and the way to do that was through increased automation, and Morpheus was positioned to provide it, according to Parks.

“We are a unified orchestration and automation platform that makes the messy labyrinth that is enterprise IT simpler to navigate,” Parks elaborated. “[Our] primary use case is self-service for developers who want to push a button, get a database and an app stack deployed into their on-prem or their public cloud without having to wait on IT.”

HPE GreenLake’s self-service IT infrastructure fits into all this by citing customer choice, according to Thompson. Ideally, the objective of GreenLake is to provide a more homogenous experience, and Morpheus allows that in a way that can assist customers.

“We’re all about making it easier to consume IT,” Parks said.

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of the HPE Discover event:

(* Disclosure: TheCUBE is a paid media partner for HPE Discover. Neither Hewlett Packard Enterprise Co., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE