Snowflake Summit 2023 might be ending, but the age of data is just beginning.

This year, Snowflake Summit showed us just how powerful businesses can be when they embrace their data, especially with technologies such as cloud computing and artificial intelligence bringing data into new frontiers. Even Snowflake Inc.’s marketing department has been embracing these emerging technologies and what they can do for the company’s bottom line.

“Last year, we launched our modern marketing data stack report featuring 50 companies that are building marketing solutions on top of Snowflake,” said Denise Persson (pictured), chief marking officer at Snowflake. “This report coming out now is going to have over 100 companies and solutions that are built on Snowflake, that are solving specific challenges for us in marketing.”

Persson spoke with industry analysts Dave Vellante and Lisa Martin at Snowflake Summit, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed partnership announcements, how Snowflake is harnessing AI for its marketing tactics, and the future of the summit. (* Disclosure below.)

The future of marketing is AI

During the Summit, Snowflake announced a partnership with tech giant Nvidia Corp., with plans to bring generative AI to enterprises. Snowflake also announced its partnership with Microsoft Corp. is expanding as Snowflake taps into its AI and generative AI solutions.

“We’re also going to expand our go-to-market efforts with Microsoft as well,” Persson said. “It’s been an incredible week. It’s probably been the biggest week in Snowflake’s history from a product announcement standpoint.”

Machine learning and AI have been valuable assets for Snowflake’s marketing, Persson explained. With AI and ML, the company can forecast various insights, such as predictive forecasting of its pipeline marketing.

“What we can do now with AI and machine learning to predict what our pipeline is going to be six months from now in which territories around the world,” Persson explained. “That helps us adjust our marketing investments to make sure we’re always at that exact level of investment. That has been a game changer for us.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE’s coverage of Snowflake Summit:

(* Disclosure: Snowflake Inc. sponsored this segment of theCUBE. Neither Snowflake nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE