Amazon.com Inc. has confirmed that its senior vice president of devices and services, David Limp, will retire from the company after serving more than 13 years in the role.

It’s the latest in a string of departures of high-profile executives at Amazon since Andy Jassy took over as its chief executive officer two years ago.

Limp (pictured) heads up the development of Amazon’s consumer electronics devices, including the popular Kindle, Fire TV and Echo products, and is also responsible for the Alexa voice assistant service. He began his tenure at Amazon back in March 2010, having previously served at a range of consumer electronics makers, including Apple Inc. Over the years, he became notable for his regular appearances on stage as Amazon announced new hardware at its annual events.

More recently, Limp’s division has been in the news as a result of Jassy’s decision to shed some 27,000 jobs at the company as part of a cost-cutting campaign designed to help Amazon confront a stuttering global economy.

When Limp joined Amazon, its only successful hardware product was its famed Kindle e-reader. Under Limp’s direction, it has launched various hit products, with the most notable including Amazon’s Fire TV media players, Fire TVs, Fire tablets and the Echo smart home speaker.

The company has sold more than 500 million Alexa-enabled products to date, but they’re not very profitable for the company. Last year, Amazon’s devices unit showed an operating loss of more than $5 billion.

That’s because Amazon’s strategy is to use its electronics devices to sell other products and services. The Kindle is a successful example of that strategy, as Amazon takes a cut of each ebook it sells to Kindle users.

However, it has been less successful with Amazon’s Echo products. It’s believed Amazon overestimated the public demand for voice shopping services — essentially, telling Alexa you’d like to buy something from Amazon. It’s said that only a small fraction of Echo device owners use their devices in this way. Amazon also struggles to sell ads through Echo because of user frustration.

In a blog post, Jassy praised Limp’s leadership, saying he helped the company to become one of the world’s leading innovators in building consumer devices and their underlying services.

“Dave has been an outstanding innovator, exhibited strong judgment and ownership, and built a strong organization with high standards,” Jassy said. “He has also been somebody whose counsel and insights I’ve valued immensely (both in my prior role and current one), and who has always prioritized what matters most for the company.”

Limp will remain in his role for the next few months until a successor is found, Jassy added.

Limp becomes the latest senior executive to leave Amazon under Jassy’s leadership. The company’s S-Team, as its senior leadership is known, was last year hit by the departure of Consumer CEO Dave Clark, who reportedly decided to leave because of a clash with Jassy’s hands-on management style.

Other executives to depart the company include Jeff Blackburn, the media and entertainment boss; Alicia Boler Davis, senior vice president of global customer fulfillment; Charlie Bell, a top cloud executive; and Jay Carney, who led public relations and public policy.

Photo: Amazon