UPDATED 08:00 EDT / JANUARY 17 2024


Low-code software integration startup Prismatic raises $22M in Series B funding

The embedded software integration platform provider Prismatic Software Inc. said today it has closed on a $22 million funding round led by Five Elms Capital.

The company said The Series B round, which is the company’s second major investment in less than a year, will help to fund further platform innovation.

Prismatic has created an integration platform-as-a-service offering that enables software makers to build native integrations directly into their products. Modern enterprises use tons of different software these days, and there’s a big need to ensure all of those platforms can integrate with one another, so users can seamlessly move data between them. But for software makers, building these integrations is an extensive, and usually very slow undertaking.

The platform changes that, enabling software companies to build integrations quickly through an “embedded integration designer” tool. Using its platform, software makers can build reusable and configurable integrations between their products and the other applications used by their customers. The startup offers a low-code design tool and hundreds of prebuilt connectors, enabling unskilled users to create the custom components needed to build real-world integrations.

It also provides tools for teams to manage their customer’s integrations, including configuration, deployment and version updates. In this way, software developers can deploy a single integration to hundreds of customers at once, allowing each of them to set up their own, unique configuration. Software makers can even use Prismatic’s platform to create an embedded marketplace of supported applications with prebuilt integrations.

Modern software-as-a-service providers are under growing pressure to ensure their platforms can easily integrate with other applications, said Prismatic co-founder and Chief Executive Michael Zuercher. However, he said, doing so is a “costly, time-consuming and frustrating” process for most companies. “Prismatic’s embedded integration platform provides a seamless, scalable experience that enables teams to focus on innovation,” he added.

Zuercher said Prismatic has shown consistently strong quarterly growth over the past year, benefiting from the need to solve one of the SaaS industry’s biggest challenges. The company’s growth, he explained, underscores the “pivotal role” of integrations in the SaaS industry.

The funds from today’s round will help to accelerate the expansion of Prismatic’s research and development efforts, with a goal to boost the capabilities and functionality of its integration platform. According to the company, future updates will bring even more versatility to SaaS teams as they strive to build and embed new integrations into their software products.

Five Elms Principal Austin Gideon said Prismatic’s growth over the last year has helped to solidify the key role of embedded iPaaS in the SaaS industry. “Partnering with this team again for the Series B gives us the opportunity to make meaningful advancements and improvements in the future of SaaS,” he said.

Images: Prismatic

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