Google LLC is further enhancing its artificial intelligence offerings, today announcing updates to two of its flagship products, Chrome Chrome and Google Ads, aimed at streamlining user experiences in web browsing and digital advertising.

The AI enhancements that will be most noticeable to users come in Google Chrome, with three new generative AI features that allow users to organize their tabs, create custom themes and get help with writing on the web.

The first new feature, Tab Organizer, sees Chrome automatically suggesting and creating tab groups based on open tabs. Google says it’s particularly helpful when working on several tasks in Chrome at the same time, such as planning a trip, researching a topic and shopping.

To use the feature, users can right-click on a tab and select “Organize Similar Tabs” or click the drop-down arrow to the left of their tabs. Chrome will also suggest names and even an emoji for the new groups so users can easily find them again when needed.

The second new feature allows users to create their own Chrome themes using AI. With the feature, users can create custom themes based on a subject, mood, visual style and color that they choose and use AI to design it.

The final new Chrome feature is an AI feature that helps users “write with more confidence on the web.” Not available until Chrome’s next release, the feature, when available, will allow users to right-click a text box or field on any site and select “Help me write.”

Also announced today, alongside the AI features in Chrome, were enhancements to Google Ads, with some users obtaining access to Google’s Gemini AI model to enhance their experience.

The integration will allow for a more intuitive and effective ad creation process, with Gemini’s conversational AI capabilities allowing advertisers to generate relevant and compelling ad content by inputting their website URLs. The conversation AI experience also suggests images tailored to campaigns based on images from the landing page and AI.

Any AI-generated images will be identified as such. Google is using SynthID to invisibly watermark AI-generated images and the images will also include metadata to indicate that they were generated by AI.

Beta access to the Gemini experience in Google Ads is now available for English-language advertisers in the U.S. and U.K. and will begin rolling out globally to all English-language advertisers over the next few weeks. Additional languages are planned in the months ahead.

Image: Google