Delighted LLC, a subsidiary of experience management firm Qualtrics LLC, today is adding generative artificial intelligence-powered recommended questions to its survey tool.

Delighted’s platform lets users create and manage surveys for customer, employee or product feedback. The service is particularly popular with startups and is positioned as an onramp to Qualtrics’ enterprise-class customer feedback tools.

The company originally focused on gathering Net Promoter Score information but branched out last fall to enable customers to develop surveys of all kinds. The new feature is based on a training data set of survey responses gathered over the past 10 years, representing “literally hundreds of millions of conversations gathered through our core templates and surveys tool,” said Jack Gerli, a Delighted product manager.

Upon entering the first two questions of a new survey or template, users are presented with three related questions to consider. The more detailed the draft questions are, the more precise the recommendations.

“This feature is like having an expert by your side who is well-versed in both your use case and the survey space,” Gerli said. “It’s a creative nudge.”

The generative AI engine picks up on the language of the first two questions and makes all suggestions in that same language. Recommended questions are contextual to the survey in progress but not to previous surveys the user has created. That feature will likely be added in the future, Gerli said, along with recommended response types such as multiple choice and numeric scale answers.

Surveys have become more important measures of customer service as customers have become less proactive about volunteering feedback. Qualtrics’ research has documented ongoing declines in the percentage of customers who provide feedback to companies after good and bad experiences.

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