As Amazon Web Services Inc. continues to offer cost-effective and scalable cloud computing solutions, the AWS Marketplace is being sought after because it consolidates, simplifies and streamlines invoicing and procurement. 

Through a hand-holding process, the AWS Marketplace meets enterprises where they are, simplifying the manner in which they procure and buy software. This is what makes Red Hat Inc. a notable partner, according to Kabilan Mahendran (pictured, left), global strategic alliance leader at AWS. 

“The best way to describe what AWS Marketplace is, customers look at it as a one-stop shop where they can procure all of their software,” Mahendran stated. “Red Hat being one of our key strategic partners, they are looking to procure Red Hat software on AWS Marketplace. The cool thing about AWS Marketplace is customers get to leverage the procurement methods that they’re already very familiar with.”

Mahendran and Bria Huber (right), global cloud alliances leader at Red Hat, spoke with theCUBE Research’s Rebecca Knight and Rob Strechay  at Red Hat Summit, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how the AWS Marketplace has simplified software purchase, and why Red Hat has embraced this platform. (* Disclosure below.)

Kabilan Mahendran of AWS and Red Hat’s Bria Huber talk with theCUBE about the AWS Marketplace being a one-stop software shop.

AWS Marketplace boosts RHEL adoption

Since Red Hat Enterprise Linux acts as a stepping stone toward enhanced hybrid cloud innovation, the AWS Marketplace plays an instrumental role in propelling its adoption, according to Huber. Generative AI was recently integrated into RHEL for enhanced user experience. 

“RHEL is the foundation for everything, certainly we’ve got a substantial RHEL business through Marketplace,” she stated. “We also now have 30 listings actually. OpenShift, Ansible, JBoss, you name it. As our customers are moving to the hyperscalers to AWS, we really want to focus on what that migration looks like and make sure that whatever they need, they could buy through Marketplace.” 

Given that the AWS Marketplace enables enterprises to see their cloud consumption, it’s playing a pivotal role in accelerating the cloud journey. This is why Red Hat set foot on this platform, according to Huber. 

“We want to go where our customers are and where our customers want to be,” she noted. “That’s really what has helped us drive Red Hat as a traditional on-premise company with on-premise software subscriptions sold by Red Hatters into this journey to the cloud where, first it’s that we don’t care where our customers deploy a workload.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of Red Hat Summit: 

(* Disclosure: Amazon Web Services Inc. sponsored this segment of theCUBE. Neither AWS nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE