Businesses looking to leverage artificial intelligence responsibly and effectively deem trusted data for AI as a crucial component.

But many organizations face obstacles in leveraging AI effectively, including finding reliable datasets, establishing ethical AI usage and choosing the right technology partnerships, according to Isabel Gomez Vidal (pictured), chief revenue officer of Dun & Bradstreet Inc.

Isabel Gomez Vidal of Dun & Bradstreet talks to theCUBE about trusted data for AI.

“I think over the last 12 months we’ve crossed the threshold between perception and reality when it comes to AI, data and businesses,” she said. “So, I think data, trusted data and verifiable data is at the core of this conversation. I was talking to the CEO of a large AI company and said, ‘What is the biggest challenge you have right now when interacting with your customers and your large language models?’ He said, ‘We need more trusted data to learn from.’”

Gomez Vidal spoke with theCUBE Researcher David Linthicum at theCUBE on the Ground – IBM Analyst Forum event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how companies can leverage AI responsibly by focusing on trusted data and strategic partnerships to drive sustainable growth and innovation. (* Disclosure below.)

Trusted data for AI is key to responsible and transformative business growth

In the journey to capitalize on AI’s transformative potential, companies are focusing more than ever on data integrity. One significant development has been the rise of partnerships with companies such as IBM, with whom Dun & Bradstreet has collaborated to integrate IBM’s watsonx platform into its data operations, according to Gomez Vidal.

“For us, IBM is a trusted brand, it’s a technology company that is forward-thinking,” she said. “It has brought a huge amount of innovation, and they think responsibly about AI data and is one of the few companies, if not only the one company, that actually has identifying models for third party, which is really important to us.”

As companies increasingly rely on AI, initiatives such as these not only contribute to business efficiency but also reinforce the ethical and transparent use of data. The success of such partnerships stems from a mutual understanding of ethical standards and technological needs, Gomez Vidal added.

“It’s all about trusted and verifiable data and technology. When you think about IBM, to me what it comes to mind is innovation, trust and responsibility,” she said. “We both have very common values. We have both very strong brands. We’ve got a large customer base, and it’s important that you partner with institutions that are going to amplify the role that you play in society. I think IBM is one of them.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of at theCUBE on the Ground – IBM Analyst Forum event:

Watch the full event video below:

(* Disclosure: TheCUBE is a paid media partner for the IBM Analyst Forum event. Neither IBM Corp., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE