Based on the need for organizations to harness the full potential of their data, turning it into a strategic asset that drives innovation, efficiency and competitive advantage, data intelligence is vital.

In today’s digital era, where artificial intelligence takes center stage, DataDirect Networks Inc. stands out as a data intelligence firm that transforms raw data into actionable insights, according to Alex Bouzari (pictured), co-founder and chief executive officer of DDN.

DDN’s Alex Bouzari tells theCUBE why data intelligence is a turning point in AI.

“The industry is completely transforming — it’s all about AI,” Bouzari said. “You have to be able to ingest the data, images, audio, text, video, from lots of different sources. You have to be able to analyze it, process it, gain insight from it and then deliver that insight to organizations who will then benefit from it. And we are at the core of it. We are the data intelligence platform that propels the growth of AI across industries and marketing.”

Bouzari spoke with theCUBE Research’s Dave Vellante and John Furrier at SC24, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the game-changing impact of data intelligence in AI and how DDN fits into the equation. (* Disclosure below.)

Data intelligence as a stepping stone toward AI improvement

Data intelligence lies at the heart of DDN, making the acceleration of value creation an inherent process. This is because data intelligence not only streamlines processes by identifying inefficiencies and recommending solutions, but also facilitates AI optimization through data-backed insights, Bouzari pointed out. 

“We’re connecting the above the stack to the inside the stack, and that’s what data intelligence is,” he said. “It’s accelerating efficiency, reducing the footprint in the data center and in the cloud, accelerating the access and the insight of data and content above the stack. Many of the discussions we’re having with our customers who are in AI is, ‘How do we give you an order of magnitude better performance out of your analytics layer?’”

Flexibility, scalability and customization are fundamental principles in data intelligence. This is because they are essential when creating robust and adaptable systems that meet diverse and evolving business needs, according to Bouzari.

“The technology needs to adapt, absorb and amplify flexibility, in the data center, in the cloud,” he explained. “That’s why we spend more than a decade perfecting technology, which takes data intelligence, and delivers it, analyzes it, processes it anywhere at the snap of a finger. You have to curate the content, you have to ingest it, you have to train it and you have to deliberate. That’s the technology that DDN has developed.”

The deep interconnection between AI and high-performance computing is based on the fact that the latter acts as a foundation enabler for many AI advancements. As a result, DDN fosters this relationship by partnering with various players, such as Nvidia Corp., according to Bouzari.

“The foundation for AI is in high-performance computing, because in high-performance computing, you have to solve problems at a massive scale,” he said. “You have to develop technology that maximizes efficiency at a massive scale in the data center. Well, AI is simply that, magnified and distributed. If you look at the leaders in the space, Nvidia started out in high-performance computing. Eight years later, we’re the only technology that is being used internally by Nvidia, or the only data intelligence platform, but the enabler was the pivot from high-performance computing into AI.”

Here’s the complete video interview, part of SiliconANGLE’s and theCUBE Research’s coverage of SC24: 

(* Disclosure: DataDirect Networks Inc. sponsored this segment of theCUBE. Neither DDN nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE