Artificial intelligence-powered marketing platform company Jasper Inc. today announced the launch of Jasper Studio, a new service that gives marketers the ability to design and deploy AI apps and workflows, along with new native Slack integration.

Jasper Studio has been designed to “democratize AI” for every marketer by giving teams greater agility while ensuring that marketing context and branding requirements are embedded into every AI output. The new release seeks to address a lack of AI skills being the biggest barrier to generative AI adoption.

A Deloitte survey found that only 35% of enterprises report a high level of AI expertise. Jasper argues that the lack of knowledge can lead to bottlenecks that slow the time to market and introduce adoption challenges among business users, since the apps lack domain-specific context and deliver less than optimal outputs.

Jasper says its Studio addresses these challenges by delivering technology that puts marketers in control by allowing them to build, customize and scale AI according to their unique needs without relying on the information technology department.

Included in Studio is Jasper App Builder, a no-code tool that allows marketers to design and build AI applications without requiring technical expertise. App Builder allows users to connect to relevant data sources, configure prompts and fine-tune outputs to align with specific styles, voices and brand requirements.

For example, a retail marketing team can create an app to generate brand-specific product descriptions at scale. A business-to-business marketing team might develop an app to recommend key accounts and personalized product suggestions.

With the service, marketers can also customize Jasper’s more than 90 prebuilt applications and tailor them to meet needs such as character limits, image specifications, content formatting or brand compliance. The capabilities allow marketing teams to streamline workflows, embed their brand’s voice into outputs and scale AI-driven initiatives effectively.

Also announced alongside Jasper Studio today by Jasper was native Slack Integration. The integration embeds AI-powered content creation directly into collaboration channels, allowing teams to generate, optimize and refine content in real time within Slack.

Users can also access Jasper’s various apps and leverage Brand IQ, a brand setting feature, within Slack to ensure all outputs align with their brand’s voice and tone. The integration with Slack streamlines workflows, fosters seamless collaboration and enhances efficiency while keeping all content on-brand.

Jasper Studio and Slack Integration will be available to all Jasper customers in the first quarter of 2025.

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