Instagram chief Adam Mosseri has teased the imminent arrival of new generative artificial intelligence-powered video editing features for the social media application.

They’ll arrive soon, allowing users to “change nearly any aspect” of their videos using simple text prompts. They’re powered by parent company Meta Platforms Inc.’s Movie Gen AI model, and will launch sometime next year, Mosseri said in a video he shared today.

“We’re working on some really exciting AI tools for you video creators out there,” Mosseri teased, adding that users deserve the ability to do anything they want with their videos. “You should be able to change your outfit or change the context in which you’re sitting, or add a chain, whatever you can think of.”

In the video, Mosseri previews some of the new features, showing how it will be possible for users to change the outfit they’re wearing, swap out the background for something new, change their appearance, and add jewelry and clothes, for example.

In one scene, he shows how users will be able to change their backgrounds to a snowy environment, and in another, he alters his appearance into a kind of animated, puppet-like version of himself.

 

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A post shared by Adam Mosseri (@mosseri)

The previews look almost seamless, but it remains to be seen how well the new features will work for Instagram users when they become available.

Meta first announced Movie Gen in October, explaining that the new model allows users to create new videos and sounds or edit existing ones with simple text inputs. At the time, it didn’t reveal any plans to make Movie Gen available to the public, and so today’s announcement suggests Instagram users might be among the first to get to play with it.

The announcement is somewhat timely for Meta, coming just days after OpenAI announced the long-awaited arrival of its own AI video generating model, Sora. Another company, Adobe Inc., launched video generation features within its Firefly app in October.

Image: Instagram