UPDATED 16:56 EDT / FEBRUARY 03 2025

AI

Productivity startup Tana launches with $25M in funding

Productivity software maker Tana Labs Inc. launched today with $25 million in initial funding.

The company, which maintains offices in Palo Alto, California, and Norway, raised the capital over two rounds. The most recent investment was a $14 million Series A deal that reportedly valued Tana at $100 million. The company earlier raised $11 million in seed funding from a consortium that included the co-founders of Dropbox Inc., Datadog Inc. and Google Maps.

Tana provides a productivity platform that knowledge workers can use to organize information. The software is built around a note-taking tool that enables users to write down or dictate memos. Those memos are saved to a virtual canvas, dubbed the daily page by Tana, that deletes its contents every day to avoid clutter.

One of the platform’s main selling points is a feature called Supertag. It allows users to break down a note into sentences and attach a tag to each one. The feature automatically organizes tagged sentences into a structured format such as a spreadsheet. 

An executive could jot down one-sentence summaries of customer feedback forms, then add a “positive” or “negative” label to each summary based on the customer’s sentiment. Using the Supertag feature, Tana can organize those tagged feedback summaries in a spreadsheet that displays positive and negative feedback in separate columns.

The platform is also capable of formatting information from notes in other ways. Users can, for example, turn a set of to-do items into a timeline that visualizes which task has to be completed by when. Alternatively, Tana can generate a virtual canvas with cards that each contain a summary of a single task.

A feature called Tana Publish enables the platform to display longer-form content such as project overviews. It provides the ability to create Google Doc-like pages that can contain not only text but also tables, embedded videos and content hosted in third-party services.

Tana has built several artificial intelligence features to speed up its users’ work. One such feature can autofill information about to-do items. If a developer creates a note about a newly discovered bug, Tana can autofill details such as the feature that the issue affects and which team member should fix it. 

The platform’s AI feature suite includes a ChatGPT-like chatbot interface for performing research and summarizing documents. Under the hood, Tana mainly relies on OpenAI to power its AI capabilities. Additionally, Tana’s desktop client runs open-source language models on the user’s computer.

Rounding out the platform’s feature set is a search bar. It can find all the items that contain a user-specified tag, as well as process more complex queries. A salesperson, for example, could ask Tana to find all the purchases that closed in the third quarter and involved a software product. 

Before today’s launch, Tana piloted its platform through a beta testing program that included over 30,000 participants. More than 160,000 users signed up for the company’s waitlist. Tana says those uses include employees at more than 80% of the Fortune 500.

The company will use the proceeds from newly disclosed funding rounds to build new features. As part of the effort, it plans to develop AI agents that will enable its platform to automate a broader range of tasks for users.

Image: Tana

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