Cloud security company Zscaler Inc. today announced a series of product updates designed to help enterprises extend zero-trust security across their distributed environments.

The announcements, made at the company’s Zenith Live 2025 event in Las Vegas, include new offerings for securing remote and cloud-native infrastructures, as well as artificial intelligence-powered tools for data classification, threat detection and segmentation.

The new capabilities include a unified Zero Trust Branch appliance, a Zero Trust Gateway for cloud workload protection, enhanced microsegmentation for hybrid workloads, and a B2B Exchange platform designed to modernize partner collaboration. In addition, Zscaler introduced AI-enhanced data classification, controls for generative AI tools and a segmentation engine that automates user-to-application mapping to reduce security overhead.

Leading the list is a new Zero Trust Branch solution that offers a unified hardware appliance that eliminates the need for firewalls and network access control by providing segmentation between sites, the internet of things, and operational technology devices and users. The platform also introduces disposable “jumpboxes” for contractor access that reduce attack surfaces without reliance on virtual desktop infrastructure or legacy tools.

Another key release was the Zero Trust Gateway for Cloud Workloads, a cloud-native service on Amazon Web Services Inc. that secures workload-to-internet and East-West traffic across between workloads and virtual private clouds and Azure Virtual Networks in under 10 minutes without deploying agents or virtual machines. Zscaler also launched host-based microsegmentation for cloud and on-premises workloads, using an AI engine to enforce granular process-level policies and block lateral threat movement.

To support secure B2B collaboration, Zscaler additionally introduced a new B2B Exchange capability for app sharing across partner organizations. The new exchange eliminates the need for virtual private networks and multiprotocol label switching circuits and accelerates secure connections between enterprises.

“Zscaler’s latest innovations for the Zero Trust Exchange truly extends Zero Trust Everywhere beyond users and redefines the enterprise security and networking by seamlessly unifying operations, strengthening threat defenses, and enabling secure connectivity across users, devices, applications, branches and clouds with better visibility and experience — no matter how complex or distributed the environment,” said Dhawal Sharma, executive vice president of product strategy at Zscaler.

On the AI front, Zscaler unveiled several new AI-powered capabilities at its conference, including an updated AI-driven data classification engine expands support to more than 200 categories to identity sensitive data beyond traditional pattern-matching techniques.

Zscaler also extended protections for generative AI platforms, including visibility into user prompts and enhanced data loss prevention policies. The extended protections are designed to support responsible use of tools like Microsoft Copilot by identifying policy violations in AI-generated content.

Other enhancements include AI-powered segmentation workflows for simplifying app grouping and Zscaler Digital Experience tools that provide network intelligence and automated remediation for internet service provider-related performance issues.

Deepen Desai, chief security officer and executive vice president of cyber and AI engineering at Zscaler, spoke with theCUBE, SiliconANGLE Media’s livestream studio earlier this year on how the company champions AI-powered threat detection in the context of fighting fire with fire:

Photo: Zscaler