Artificial intelligence-powered predictive intelligence platform startup CRED launched today and revealed that it has raised $15 million in new funding for all the usual reasons: to accelerate product and AI‑model development, scale up its go‑to‑market operations, and grow its team and infrastructure.

Founded in 2023, CRED’s predictive intelligence platform integrates internal business systems such as customer relationship management, marketing automation and email, with real-time external market data to deliver contextualized insights. In unifying internal systems with real-time market signals and predictive AI models, CRED says, its platform delivers intelligent, ranked recommendations and actions tailored to each use case.

CRED audits and enriches enterprise data in real time, identifying missing or outdated fields and enhancing records with details from a database that includes data from 200 million companies and 900 million employees. The company also draws from more than 10,000 external data sources, such as fundraising events, hiring trends and digital ad spend to fill gaps and contextualize internal datasets.

The platform’s core features includes predictive and bespoke scoring models that assess prospects based on fit, churn risk, upsell likelihood and intent signals. CRED also leverages synthetic data modeling to identify lookalike accounts based on historical wins, ensuring that businesses can proactively target high-potential opportunities.

CRED surfaces ranked, goal-aligned insights and sends real-time alerts to go-to-market teams when key signals like increased hiring or competitor moves are detected, with the result allowing teams to respond promptly and strategically as events unfold, rather than relying on retrospective analysis.

“We’re in the age of AI where contextual data can now lead to profound business outcomes,” said founder and Chief Executive Jon Carr-Harris. “Just like in science fiction, we can finally start to predict the future.”

Although only formally launching today, the predictive intelligence engine, according to CRED, has driven more than $100 million in revenue for users in the past year alone, along with more than $20 million in cost savings.

The seed round was led by defy.vc with HOF Capital Management, Alumni Ventures Group, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures Ltd., BAM Ventures and Gaingels also participating.

Image: CRED