Artificial intelligence has officially hit saturation, and enterprise automation is under pressure to prove it’s more than a flashy trend. Between chatbots that overpromise and pilots that never quite take off, business leaders have grown wary of big claims and thin outcomes.

The WOW: World of Workato event, taking place in Las Vegas from August 18-20, aims to move past the buzz and get serious about what AI can really do in the enterprise. The event will bring together global enterprises, partners and innovators for a grounded look at what it means to make AI real — from integration layers and orchestration to intelligent agent-driven experiences that put productivity back in reach.

“The goal is [helping] our customers transform from AI at the edge to the core of their business,” said Chandar Pattabhiram, chief go-to-market officer of Workato Inc. “There’s a lot of noise [about] AI, but we’ve taken a different approach and [bring] AI to life to make it actionable AI rather than experimental AI. We showcase that more than a hundred customers today are using 20 enterprise agents across the front office and back office today and how they’re bringing this to life and making this actionable from the core business processes.”

Don’t miss theCUBE’s coverage of the WOW: World of Workato event from August 19–20, where theCUBE Research’s Savannah Peterson and Rob Strechay will be there live to cover keynotes, product reveals and real-world insights into the future of enterprise automation and work. Make sure to join theCUBE, SiliconANGLE Media’s livestreaming studio, for interviews, analysis and unfiltered conversations with the leaders shaping what’s next in AI-powered orchestration driving business transformation. (* Disclosure below.)

Here’s what’s in store for theCUBE’s coverage of the WOW: World of Workato event:

Enterprise automation, evolved: From building blocks to business impact

Last July, Workato introduced a data orchestration offering designed to simplify pipeline management throughout the AI lifecycle. The launch emphasized full-stack automation, recipe-powered workflows and native transformations, providing a more cohesive way to move and manage data in real time. Later in the year, Workato unveiled its agentic orchestration platform, narrowing AI agents’ domains to specific “skills” with human-approved actions. That layered approach to trust and automation laid the groundwork for the company’s agent-led direction in 2025, including what’s next for intelligent agents and enterprise automation.

This year’s event will spotlight more than 500 new features spanning data integration, orchestration, robotics process automation and application programming interface management, all designed to modernize the enterprise stack and accelerate enterprise automation from side project to core engine, according to Pattabhiram. The focus isn’t on shiny demos or abstract roadmaps; it’s on shipping tools that teams can actually use, starting the moment they exit the keynote hall.

“These are real agents at scale — from the front office, from sales, in marketing [and] customer support, to back office, finance, IT, HR, etc. — across the spectrum and [we] bring this to life, just not talking about it at the edge, but making it at the core of their business,” Pattabhiram said. “This is a show not tell conference. What happens in Vegas doesn’t stay in Vegas, so we’re going to take these innovations, bring it back to the organizations and make AI actionable in the enterprise and bring it to the core of the enterprise.”

Productivity, orchestrated: Inside Workato ONE and GO

Workato ONE, introduced earlier this year by the company as the first platform to combine everything organizations need to build and deploy trusted AI agents at scale, will be one focus of the event. Attendees can expect to explore the company’s newest orchestration capabilities, updated tools for secure automation and the launch of new AgentX Apps — prebuilt, cross-functional agents designed to handle real business operations. The overall goal is to demonstrate how AI can be implemented with full enterprise context, not just as a productivity layer, but as a governed, coordinated part of everyday work.

Workato GO, launched in June, will be officially unveiled at the event. The platform is what Workato calls a new command center for productivity, blending enterprise search, agent execution and task orchestration in a single interface, according to Pattabhiram. The AI-powered enterprise search super-app aims to streamline employee workflows by eliminating tool-jumping and surfacing actions within one cohesive experience — another step in Workato’s vision for enterprise automation at scale.

“Workato GO … is a cockpit for employees where agents, enterprise search and everything that we do come together for an employee to get work done,” Pattabhiram explained. “Rather than going in all these disparate places, it’s the single pane of glass that they go into and have that interaction for them to get their work done, where the agents are doing the work for them to bring the best version of themselves.”

TheCUBE event livestream

Don’t miss theCUBE’s coverage of the WOW: World of Workato event, from August 19-20. Plus, you can watch theCUBE’s event coverage on-demand after the live event.

How to watch theCUBE interviews

We offer you various ways to watch theCUBE’s coverage of the WOW: World of Workato event, including theCUBE’s dedicated website and YouTube channel. You can also get all the coverage from this year’s events on SiliconANGLE.

TheCUBE Insights podcast

SiliconANGLE also has podcasts available of archived interview sessions, available on iTunes, Stitcher and Spotify, which you can enjoy while on the go.

SiliconANGLE also has analyst deep dives in our Breaking Analysis podcast, available on iTunes, Stitcher and Spotify.

Guests

During theCUBE’s coverage of the WOW: World of Workato event, our analysts will speak with Workato executives, partners and platform users, as well as industry experts, about the evolution of enterprise automation, the rise of AI intelligent agents in the workplace, and what it takes to move from experimentation to execution.

Featured guests on theCUBE include:

• Vijay Tella, co-founder and chief executive officer of Workato
• Darren Owsley, deputy chief information officer and chief information security officer at Gonzaga University
• Adam Seligman, general manager and chief technology officer of Workato
• Al Linke, AVP of enterprise applications and business engagement at SentinelOne Inc.
• Ben Israelite, senior director of strategic alliances at Workato
• Stephen Franchetti, senior vice president and chief information officer of Samsara Inc.
• Gaby Moran, vice president of global customer success and experience at Workato
• Matt Vogels, director of technology partnerships at Workday Inc.
• Markus Zirn, chief strategy officer of Workato

(* Disclosure: TheCUBE is a paid media partner for the WOW: World of Workato event. Neither Workato Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Image: SiliconANGLE