Enterprises are shifting from integration to orchestration as they bring AI deeper into their systems. The goal is to use AI, from AI coworkers to orchestrated workflows, to unify how teams work and how businesses deliver value.

For Workato Inc., the trend means enabling teams to build and deploy agents at scale. The WOW: World of Workato event was a chance to learn more about how it’s all playing out, according to Rob Strechay, managing director and principal analyst at theCUBE Research.

Analysts with theCUBE discussed the latest news during WOW: World of Workato 2025.

“There’s just a lot of energy about simplification and working with AI, versus just building AI,” Strechay said during the event. “I think that was really a key that got me excited about what was going on.”

Analysts from theCUBE explored how enterprises can turn integration into orchestration during the WOW: World of Workato event on theCUBE, SiliconANGLE Media’s livestreaming studio. TheCUBE’s coverage featured interviews with Workato executives, partners and platform users, as well as industry experts, who discussed the evolution of enterprise automation and the rise of AI coworkers. (* Disclosure below.)

Here’s three key insights you may have missed from theCUBE’s coverage:

Insight #1: Workato Genies emerge amid next agentic era.

A key theme of the show was “showing, not telling,” according to theCUBE Research’s Savannah Peterson. In that vein, a highlight of the show was Workato’s agentic program, branded as Workato Genies.

TheCUBE’s Savannah Peterson and Rob Strechay discuss AI coworkers.

“They have a portfolio of 28 Genies here that span across IT, HR, new hire onboarding and lots of fun things,” Peterson said during a keynote analysis at the show.

Seeing the agents in action underscored how Workato focuses on layering them to simplify the path from data to output, according to Strechay. As executives noted, true transformation happens in core systems that span hundreds of applications.

“I think a lot of this was around, you don’t want to gamble and just look at it as API examples and API integrations,” Strechay said. “It’s more than that. And I think that was a real key that I came away with.”

The event also highlighted how quickly the evolution is happening, with 700 feature updates from Workato delivered in the past year. The keynote also emphasized that unified governance and platform integration let enterprises deploy “genies” to augment staff with efficiency and creativity, not replace them, according to Peterson.

“They really emphasized one runtime, one experience and unified governance,” she said. “I think that’s one of the benefits of the platform players as we evolve into this next era of agentic.”

Here’s the complete keynote analysis:

Insight #2: Workato sees a future of AI coworkers.

For Workato, the message that emerged at the World of Workato event was clear. AI is here to augment, not replace, while acting as AI coworkers to boost efficiency and innovation. The company’s path to moving AI from surface-level tasks to the core of business processes includes the new Genie agents and the Workato ONE platform. All told, it means rethinking how work gets done inside organizations with AI coworkers, according to Bhaskar Roy (pictured), chief of AI products and solutions at Workato.

“This is not about job replacement or anything like that. We think of them as just like … coworkers: They’re there to help augment what you do every day,” he said of AI coworkers during the event. “If all the standard admin analysis work you have to do on a day-to-day basis … if I have someone who can help me go through that so I can evaluate, supervise and guide just like a manager, I can coach and say, ‘OK, this is great, but you need to start looking into this as well.’”

Workato’s Carter Busse discusses AI governance.

As enterprises embrace AI coworkers, AI governance is becoming the backbone of enterprise workflows. A balance of speed and control is shaping this next wave, according to Carter Busse, chief information officer of Workato.

“We have this amazing framework methodology that goes along with our product. It’s called GEARS: Govern, Enable, Adopt, Run, Scale,” Busse said during the event. “It’s a methodology we use not just for Workato, but other technologies, rolling it out with the business.”

With governance providing the foundation for trust, Workato aimed to showcase how new innovations can drive agentic AI deeper into enterprise goals. Its artificial intelligence agents are designed to accomplish tasks with an efficiency that can feel almost magical, according to Adam Seligman, chief technology officer of Workato. 

“You could be an expert integration architect and do magic with Workato, or you could be in RevOps and have one problem you want to solve and Workato can solve your problem,” Seligman said during the event. “However you want to do AI, Workato is going to be there for you.”

The rise of AI coworkers represents a broader culture shift, according to Markus Zirn, chief strategy officer of Workato. The impact is already being seen with companies using Workato ONE to unify AI, enterprise systems and human workflows alongside Genie.

“I lead our field CTO organization, and they’re working with the most interesting customers,” Zirn said. “These are actually people being CTO’s, CIOs in large companies. What we’re seeing is the power that Workato ONE gives the customer … a platform where they can do everything they need to. I’ll start off doing an IT help desk Genie, but it’s my proof point — if this works, then I’m going to do more.”

Here’s theCUBE’s complete interview with Bhaskar Roy:

Insight #3: AI orchestration is driving trust and transformation.

The World of Workato event also underscored that AI must deliver business value quickly while ensuring accountability. For Gonzaga University, it was enrollment pressures that led the institution to replace an older platform with the Workato platform.

Gonzaga University’s Darren Owsley discussed its Workato platform use case.

One of the reasons Gonzaga switched to Workato was that it didn’t want it to just be an IT tool, according to Darren Owsley, deputy chief information officer and chief information security officer of Gonzaga University. The goal was to have all departments on campus utilizing it.

“I think that’s really the beauty of Workato is [that] it’s not a tech-heavy platform. On the other side … you’re not losing the features from other iPaaS solutions. You get feature-rich, and we have end users that are able to use it,” Owsley said during the event.

Another example came from the automotive sector and Lucid Group Inc., which is aiming to use Workato’s orchestration platform to connect best-of-breed systems and deliver seamless experiences across systems. The growth of Lucid Motors has created a need to integrate new technologies and processes, according to Sanjay Chandra, vice president and head of global IT at Lucid Motors.

“We’re moving at such a fast pace, and all of our systems have to keep up with it … that’s where these tool sets, a product like Workato … [is] easily extensible [and] can easily scale, become really pivotal,” Chandra said during the event. “Otherwise, we just cannot operate at the pace that we need to operate at Lucid today.”

Beyond specific use cases, analysts stressed that true business value from AI comes when governance and context ensure speed, trust and measurable outcomes. In addition to data integration, platforms must interpret workflows in ways that align directly with business value and priorities, according to Tim Crawford, chief information officer strategic advisor with AVOA.

“Workato is another one of those opportunities for the enterprise to take a look at and say, ‘OK, who has the right tooling? Who’s really moving ahead and is going to get me to be able to achieve those business objectives that I want to achieve?” he said during the event.

Here’s theCUBE’s complete interview with Darren Owsley:

To watch more of theCUBE’s coverage of the WOW: World of Workato event, here’s our complete event video playlist:

(* Disclosure: TheCUBE is a paid media partner for the WOW: World of Workato event. Neither Workato Inc., the sponsor of theCUBE’s event coverage, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE